February 16, 2017 at 9:00 am
As this email shows, social media can be leveraged in many ways to build a brand.
February 13, 2017 at 9:02 am
In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year's third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary…
February 3, 2017 at 3:06 pm
In part one of this three-part series, I examined the evolving landscape of email deliverability, as mailbox providers strive to stay a step ahead of spammers with their filtering algorithms. In this second post on the trends that are affecting email deliverability, I'm going to examine another kind of cybercrime and its influence on email:…
January 27, 2017 at 9:19 am
When it comes to marketing, having the ability to adapt to evolving technologies and test new strategies is critical to campaign success. As we begin a new year, conducting an audit of the tactics employed is a good way for marketers to determine which campaign areas to modify and how to guide future marketing initiatives.…
January 23, 2017 at 5:53 pm
Each January for years now, we read something from the digital marketing industry announcing that “Email is Dead!” Yet each year, email remains the stronghold of both return on investment ($38 for each dollar spent) and conversion (66 percent). Email is NOT dead, or dying, or ailing. Email is evolving. Some of this evolution is…
January 6, 2017 at 9:25 am
Remember the last time you entered a department store and were hailed with a warm greeting by a store associate? Certainly that created a positive influence on your feeling toward the store. The same is true in email marketing. Not only do welcome emails give you the opportunity to offer a warm handshake, but also…
December 14, 2016 at 11:54 am
The holiday season is in full swing. All the email campaigns you’ve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, it’s not quite time to relax; this is the time to be vigilant. While consumers are…
December 8, 2016 at 9:26 am
Parties, cheer and goodwill abound this month, but for online retailers, visions of sugarplums can quickly vanish in the face of navigating through the high-stress holiday sales season. With email marketing driving 25 percent of all online orders on Black Friday in 2015, brands can’t afford to skimp on implementing email marketing best practices. However,…
November 11, 2016 at 8:00 am
With the holidays quickly approaching, retailers need to make sure they are optimizing their email campaigns. Emails continue to prove successful in getting clients to take action and drive revenue, but they need to be more personalized and relevant than ever before to make an impact. In order to help boost your email program performance, here are five strategies to consider incorporating into your holiday marketing campaigns.
November 8, 2016 at 8:00 am
Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…
