While there are some exceptional brands that practice social responsibility, when it comes to the environment, the retail industry in general doesn’t have a great reputation — and for good reason. According to the American Forest and Paper Association, the U.S. uses about 68 million trees to produce 17 billion catalogs and 65 billion pieces…
YLiving, an online retailer of modern furniture, lighting, and accessories, uses email marketing to showcase seasonal products.
Loot Crate, a pop culture subscription box service, reaches out to prospects with an email-based quiz.
Over the last several months, we’ve explored trends in the email industry that have emerged from abuse of the channel: deliverability has evolved as a result of an immense volume of spam, and privacy has become a huge focus due to the frequency and impact of fraud attacks. In the third and final part of…
Nuk USA uses an email to ask customers for reviews of their baby products.
Nuk USA, which develops, manufactures and sells medically-based infant care products, uses email to ask customers for reviews of its products. Mailer Name: Nuk USA Date Emailed: April 4, 2017 This multinational company designs and manufactures products to enhance child development from birth to toddler. In addition to its website, Nuk’s pacifiers, bottles, tableware and […]
Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional — somewhat more complex — things managers can do to get the work done, run an efficient department and foster a sane work environment for all.
Columbia Sportswear has sued a former IT employee whom it accuses of hacking into its email system for more than two years in an attempt to land more work for his new boss. Michael Leeper accessed the emails of Columbia's senior executives and IT department in hopes of gleaning information that would help him win technology…
Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.