April 11, 2017 at 9:44 am
Over the last several months, we’ve explored trends in the email industry that have emerged from abuse of the channel: deliverability has evolved as a result of an immense volume of spam, and privacy has become a huge focus due to the frequency and impact of fraud attacks. In the third and final part of…
April 6, 2017 at 9:00 am
Nuk USA uses an email to ask customers for reviews of their baby products.
March 20, 2017 at 8:22 pm
Nuk USA, which develops, manufactures and sells medically-based infant care products, uses email to ask customers for reviews of its products. Mailer Name: Nuk USA Date Emailed: April 4, 2017 This multinational company designs and manufactures products to enhance child development from birth to toddler. In addition to its website, Nuk’s pacifiers, bottles, tableware and […]
March 17, 2017 at 10:30 am
Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional — somewhat more complex — things managers can do to get the work done, run an efficient department and foster a sane work environment for all.
March 8, 2017 at 10:10 am
Columbia Sportswear has sued a former IT employee whom it accuses of hacking into its email system for more than two years in an attempt to land more work for his new boss. Michael Leeper accessed the emails of Columbia's senior executives and IT department in hopes of gleaning information that would help him win technology…
March 6, 2017 at 9:33 am
Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…
March 3, 2017 at 10:01 am
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
February 16, 2017 at 10:18 am
Consumers receive an average of 88 emails every day — sales, offers, coupons codes, etc. So, how does a retailer stand out in such a crowded space? For Cosabella, a luxury lingerie, sleepwear, swimwear and apparel company, artificial intelligence (AI) has helped. Cosabella is a 30-plus year-old, family-owned retailer with an Italian heritage. The company began working…
February 16, 2017 at 9:00 am
As this email shows, social media can be leveraged in many ways to build a brand.
February 13, 2017 at 9:02 am
In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year's third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary…
