E-mail

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these…

As the digital marketing landscape evolves, the age-old email channel is experiencing a significant resurgence. With customer acquisition costs steadily rising and return on ad spend (ROAS) shrinking, businesses are rediscovering the profitability and potential of email marketing. The hero of this turnaround story is accelerated mobile pages (AMP) for email, an innovative technology that's…

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers…

E-commerce brands faced a holiday shopping season filled with uncertainty — uncertainty around when the shopping season would start in earnest, inflation’s impact on consumer spending, and the costs and performance of paid marketing channels. And with good reason. Throughout the year, the cost and performance on channels such as paid social and paid search…

On Sept. 20, 2021, Apple released its much-anticipated iOS 15 software update. The update included various “privacy protection” features for iPhone users, including "Mail Privacy Protection." This feature prevents companies from seeing whether subscribers opened their emails, and instead reports an open rate of 100 percent for those using the Apple Mail app. As the…

This September, Amazon.com launched "Tailored Audiences." It's an improvement to the Amazon Customer Engagement Tool. Tailored Audiences allow Amazon sellers to customize their marketing campaigns even more. Now brands can target customers using attributes like brand loyalty and product interest. Why Use Tailored Audiences? The old Amazon Customer Engagement tool had its limitations. Sellers could target only…

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

Email has emerged as a growing channel for marketers to cultivate relationships with customers, build credibility and trust, and impact revenue. In fact, according to our 2021 State of Email report, over 90 percent of marketers say email is critical to the overall success of their company, and over 40 percent of companies intend to increase…

Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data and extract qualitative insights from channels where customers can be kept honest — like email. In fact, according to our 2021 State of Email…