E-mail

Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not formally opt out, a significant number of…

Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.

Ogio, a designer of bags and apparel, provides some social proofing in its latest email.

Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…

JanSport, the backpack and outdoor gear retailer, used email to announce its new deal with Disney.

REI, the outdoor recreational gear retailer, uses email to promote a new outdoor gender equality initiative.

Fashion retailer Kate Spade’s latest email takes note of a momentous, upcoming occasion for many women.

While there are some exceptional brands that practice social responsibility, when it comes to the environment, the retail industry in general doesn’t have a great reputation — and for good reason. According to the American Forest and Paper Association, the U.S. uses about 68 million trees to produce 17 billion catalogs and 65 billion pieces…

YLiving, an online retailer of modern furniture, lighting, and accessories, uses email marketing to showcase seasonal products.

Loot Crate, a pop culture subscription box service, reaches out to prospects with an email-based quiz.