June 1, 2017 at 8:00 am
An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
May 31, 2017 at 4:42 pm
Today’s marketers work in an exciting yet challenging landscape of evolving technology and new marketing channels. It’s a customer-driven economy. Customers expect to shop, compare, purchase and consume on their own terms, through a variety of channels, and on a variety of devices. These customer demands may be pushing your business beyond its current marketing…
May 31, 2017 at 10:06 am
Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not formally opt out, a significant number of…
May 25, 2017 at 8:00 am
Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.
May 18, 2017 at 8:00 am
Ogio, a designer of bags and apparel, provides some social proofing in its latest email.
May 15, 2017 at 9:47 am
Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…
May 11, 2017 at 9:00 am
JanSport, the backpack and outdoor gear retailer, used email to announce its new deal with Disney.
May 4, 2017 at 8:00 am
REI, the outdoor recreational gear retailer, uses email to promote a new outdoor gender equality initiative.
April 27, 2017 at 9:00 am
Fashion retailer Kate Spade’s latest email takes note of a momentous, upcoming occasion for many women.
April 21, 2017 at 11:14 am
While there are some exceptional brands that practice social responsibility, when it comes to the environment, the retail industry in general doesn’t have a great reputation — and for good reason. According to the American Forest and Paper Association, the U.S. uses about 68 million trees to produce 17 billion catalogs and 65 billion pieces…
