E-mail

Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…

An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.

Today’s marketers work in an exciting yet challenging landscape of evolving technology and new marketing channels. It’s a customer-driven economy. Customers expect to shop, compare, purchase and consume on their own terms, through a variety of channels, and on a variety of devices. These customer demands may be pushing your business beyond its current marketing…

Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not formally opt out, a significant number of…

Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.

Ogio, a designer of bags and apparel, provides some social proofing in its latest email.

Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…

JanSport, the backpack and outdoor gear retailer, used email to announce its new deal with Disney.

REI, the outdoor recreational gear retailer, uses email to promote a new outdoor gender equality initiative.

Fashion retailer Kate Spade’s latest email takes note of a momentous, upcoming occasion for many women.