June 29, 2017 at 8:00 am
For home improvement retailer Home Depot, content delivered by email is an important driver of both online and offiline traffic.
June 23, 2017 at 12:49 pm
Are you an email marketer who aspires to create an amazing user experience and drive greater conversion rates? Rich media is the answer you’re looking for! Rich media implies the usage of advanced interactive features like video, audio and other animation elements that allow recipients to engage better with the content. Just like we're shifting to…
June 22, 2017 at 4:22 pm
Are you an email marketer who aspires to create an amazing user experience and drive greater conversion rates? Rich media is the answer you’re looking for! Rich media implies the usage of advanced interactive features like video, audio and other animation elements that allow recipients to engage better with the content. Just like we’re shifting to […]
June 22, 2017 at 8:00 am
Rally House, a sports apparel retailer, used a Father’s Day email to evoke the glory days of some sports fans.
June 17, 2017 at 8:27 am
Rally House, a sports apparel retailer, used a Father’s Day email to evoke the glory days for some sports fans. Mailer Name: Rally House Date Emailed: June 15, 2017 Rally House is a Lenexa, Kansas-based retailer that sells all kinds of sports-related merchandise, including apparel, memorabilia, and other gifts. Its 60 brick-and-mortar stores across eight […]
June 15, 2017 at 8:00 am
Betabrand, an online apparel retailer and crowdfunding platform, gives the fashion-forward several options and a voice for expanding th
June 9, 2017 at 3:04 pm
Betabrand, an online apparel retailer and crowdfunding platform, uses email to give the fashion-forward some options for expanding their wardrobe. Mailer Name: Betabrand Date Emailed: June 13, 2017 Founded by Chris Lindland, San Francisco–based Betabrand designs, funds and manufactures its clothing in a matter of weeks. This fast-fashion approach is valuable and disruptive because it lets […]
June 8, 2017 at 8:00 am
Reebok’s email takes note of a special day by offering a big discount to people who are passionate about their sport.
June 5, 2017 at 12:17 pm
In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.
June 5, 2017 at 8:12 am
Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…
