E-mail

Rich Media in Emails: Taking Interactivity to the Next Level
June 23, 2017 at 12:49 pm

Are you an email marketer who aspires to create an amazing user experience and drive greater conversion rates? Rich media is the answer you’re looking for! Rich media implies the usage of advanced interactive features like video, audio and other animation elements that allow recipients to engage better with the content. Just like we're shifting to…

Report: Email Marketing Provides Best ROI for Retail Marketers
June 22, 2017 at 4:22 pm

Are you an email marketer who aspires to create an amazing user experience and drive greater conversion rates? Rich media is the answer you’re looking for! Rich media implies the usage of advanced interactive features like video, audio and other animation elements that allow recipients to engage better with the content. Just like we’re shifting to […]

New Report Reveals the Best in Email Marketing
June 17, 2017 at 8:27 am

Rally House, a sports apparel retailer, used a Father’s Day email to evoke the glory days for some sports fans. Mailer Name: Rally House Date Emailed: June 15, 2017 Rally House is a Lenexa, Kansas-based retailer that sells all kinds of sports-related merchandise, including apparel, memorabilia, and other gifts. Its 60 brick-and-mortar stores across eight […]

Adore Me Uses Optimove to Signficantly Increase Revenues and Order Volume
June 9, 2017 at 3:04 pm

Betabrand, an online apparel retailer and crowdfunding platform, uses email to give the fashion-forward some options for expanding their wardrobe. Mailer Name: Betabrand Date Emailed: June 13, 2017 Founded by Chris Lindland, San Francisco–based Betabrand designs, funds and manufactures its clothing in a matter of weeks. This fast-fashion approach is valuable and disruptive because it lets […]

PulseTV Relying on Email, Video for CRM
June 5, 2017 at 12:17 pm

In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.