July 27, 2017 at 9:00 am
ExOfficio, a technical outerwear retailer, demonstrates in this email how it can help customers keep cool and comfortable.
July 26, 2017 at 9:02 am
We know that email is a powerful marketing channel that can deliver returns of more than $38 for every $1 spent, yet our latest report shows that most online retailers are leaving money on the table by over-relying on basic email marketing methods to drive return on investment and customer satisfaction. Hitting the Mark looked…
July 24, 2017 at 9:16 am
In an era when you can search for anything online in a matter of seconds, how do you encourage customers to ditch the search and, instead, return to your store again and again? I’d argue the key is genuine personalization … with a healthy dollop of seamless delivery. Personalization has been bantered about for years…
July 20, 2017 at 9:00 am
PlanetGear, an online women’s apparel retailer, constantly runs flash sales at up to 70% off list price.
July 18, 2017 at 8:34 am
Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…
July 13, 2017 at 9:00 am
An email from online hair color startup Madison Reed promotes a celebrity appearance on QVC.
July 11, 2017 at 9:52 am
Email deliverability is hard. It’s hard for retailers trying to get campaigns into customers’ inboxes. It’s hard for mailbox providers trying to keep users’ inboxes safe. It’s hard for consumers trying to manage their messages. Deliverability is hard. So often, I hear marketers express their frustrations with mailbox providers when they find out campaigns are…
July 6, 2017 at 9:00 am
Retailer Bear Mattress provides a hassle free experience. It is one of several startups that have disrupted the mattress industry.
June 29, 2017 at 8:00 am
For home improvement retailer Home Depot, content delivered by email is an important driver of both online and offiline traffic.
June 23, 2017 at 12:49 pm
Are you an email marketer who aspires to create an amazing user experience and drive greater conversion rates? Rich media is the answer you’re looking for! Rich media implies the usage of advanced interactive features like video, audio and other animation elements that allow recipients to engage better with the content. Just like we're shifting to…
