August 1, 2017 at 9:33 am
In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…
July 31, 2017 at 9:30 am
Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes mistakes cause frustration, as work has to be redone. Other times, mistakes can be painfully embarrassing, as they may expose shortcomings or a momentary lapse in judgment. The redeeming factor about mistakes is that we generally learn from them. We learn what to avoid and…
July 28, 2017 at 11:01 am
Digital ad spend is growing. Marketers need to know how to optimize what they're spending. So at GetResponse, we’ve conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assess the current state of email…
July 27, 2017 at 9:00 am
ExOfficio, a technical outerwear retailer, demonstrates in this email how it can help customers keep cool and comfortable.
July 26, 2017 at 9:02 am
We know that email is a powerful marketing channel that can deliver returns of more than $38 for every $1 spent, yet our latest report shows that most online retailers are leaving money on the table by over-relying on basic email marketing methods to drive return on investment and customer satisfaction. Hitting the Mark looked…
July 24, 2017 at 9:16 am
In an era when you can search for anything online in a matter of seconds, how do you encourage customers to ditch the search and, instead, return to your store again and again? I’d argue the key is genuine personalization … with a healthy dollop of seamless delivery. Personalization has been bantered about for years…
July 20, 2017 at 9:00 am
PlanetGear, an online women’s apparel retailer, constantly runs flash sales at up to 70% off list price.
July 18, 2017 at 8:34 am
Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…
July 13, 2017 at 9:00 am
An email from online hair color startup Madison Reed promotes a celebrity appearance on QVC.
July 11, 2017 at 9:52 am
Email deliverability is hard. It’s hard for retailers trying to get campaigns into customers’ inboxes. It’s hard for mailbox providers trying to keep users’ inboxes safe. It’s hard for consumers trying to manage their messages. Deliverability is hard. So often, I hear marketers express their frustrations with mailbox providers when they find out campaigns are…
