E-mail

How to Increase Email Revenue With User-Generated Content
August 4, 2017 at 9:33 am

You’ve worked hard to attract browsers to your site, collect email addresses and write catchy subject lines. Now you just need to convince your subscriber to revisit your website and make a purchase. In order to persuade him or her to click through to your website and convert, you’ll want to have relevant, engaging content…

3 Things Every Retailer Can Learn From Email Test Sends
August 1, 2017 at 9:33 am

In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…

Mistakes: Happenstance or Enemy Action?
July 31, 2017 at 9:30 am

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes mistakes cause frustration, as work has to be redone. Other times, mistakes can be painfully embarrassing, as they may expose shortcomings or a momentary lapse in judgment. The redeeming factor about mistakes is that we generally learn from them. We learn what to avoid and…

Report: Email Provides Best ROI for Retail Marketers
July 28, 2017 at 11:01 am

Digital ad spend is growing. Marketers need to know how to optimize what they're spending. So at GetResponse, we’ve conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assess the current state of email…

5 Tips to Connect With Customers and Drive Revenue Via Email
July 26, 2017 at 9:02 am

We know that email is a powerful marketing channel that can deliver returns of more than $38 for every $1 spent, yet our latest report shows that most online retailers are leaving money on the table by over-relying on basic email marketing methods to drive return on investment and customer satisfaction. Hitting the Mark looked…

How to Empower Commerce Marketers to Build for Tomorrow
July 24, 2017 at 9:16 am

In an era when you can search for anything online in a matter of seconds, how do you encourage customers to ditch the search and, instead, return to your store again and again? I’d argue the key is genuine personalization … with a healthy dollop of seamless delivery. Personalization has been bantered about for years…

The Cross-Generational Marketing Imperative for Retailers
July 18, 2017 at 8:34 am

Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…