September 19, 2017 at 11:20 am
At last count, there are 2,666 emojis, and billions of them are sent every day — including 5 billion on Facebook Messenger alone! These modern day hieroglyphs pepper text messages, tweets, photo captions, status updates, and even a series of operas and ballets at London’s Royal Opera House. The meteoric rise of emojis has been…
September 14, 2017 at 9:26 am
The 2017 back-to-school (BTS) season is winding down, but that doesn't mean it's too late to brush up on your email marketing ABCs. Although students are back in classrooms, the BTS shopping season won't end for another few weeks. Before BTS transitions into the holiday season, check out the below infographic by Campaigner and Lesson…
September 14, 2017 at 9:14 am
Email is still the marketing king, regardless of how many sexy new channels come along to challenge the throne. In fact, our own research shows that 47 percent of marketers report that email generates the highest return on investment for their organization. So if email is the workhorse of marketing, retailers must be smarter about…
August 28, 2017 at 9:59 am
The holiday season is still months away; however, it's never too early to think of dashing into consumers’ inboxes. While most are spending their summer in the pool, it's time for retailers to wrap up their tanning lotion and towels, and begin preparing their holiday campaigns for the most wonderful time of the year. To…
August 9, 2017 at 9:48 am
Despite years of speculation that consumers are too overwhelmed with the volume of marketing emails to open them, new data from Yes Lifecycle Marketing indicates that subscribers are actually interested in those emails. At the same time, the report shows that an eagerness among consumers to receive and open marketing emails is simply not enough…
August 7, 2017 at 1:45 pm
Despite years of speculation that consumers are too overwhelmed with the volume of marketing emails to open them, new data from Yes Lifecycle Marketing indicates that subscribers are actually interested in those emails. At the same time, the report shows that an eagerness among consumers to receive and open marketing emails is simply not enough […]
August 4, 2017 at 9:33 am
You’ve worked hard to attract browsers to your site, collect email addresses and write catchy subject lines. Now you just need to convince your subscriber to revisit your website and make a purchase. In order to persuade him or her to click through to your website and convert, you’ll want to have relevant, engaging content…
August 1, 2017 at 9:33 am
In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…
July 31, 2017 at 9:30 am
Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes mistakes cause frustration, as work has to be redone. Other times, mistakes can be painfully embarrassing, as they may expose shortcomings or a momentary lapse in judgment. The redeeming factor about mistakes is that we generally learn from them. We learn what to avoid and…
July 28, 2017 at 11:01 am
Digital ad spend is growing. Marketers need to know how to optimize what they're spending. So at GetResponse, we’ve conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assess the current state of email…
