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Regardless of their team size and budget, todayโs marketers are expected to compete with the world's biggest retailers. Those big-name brands may dominate inboxes, but hereโs the good news: not only do the majority of their tactics work for retailers of all sizes, their visibility in the market means marketers can easily learn from bothโฆ
SendinBlue recently conducted an online survey with 750 U.S. millennial consumers to gain insights into shopping habits, preferences and plans for the 2017 holiday season. The results revealed key insights, including the fact that most millennials are planning to do their holiday shopping in the first half of December, rather than during Black Friday and Cyber Monday. Sixty-six percent of millennials also noted that at least half of their holiday shopping would be done online this year. As for what they want to see from marketers, 60 percent of millennials said they were most likely to engage with email content that promotes sitewide or product category sales.
SendinBlue recently conducted an online survey with 750 U.S. millennial consumers to gain insights into shopping habits, preferences and plans for the 2017 holiday season. The results revealed key insights, including the fact that most millennials are planning to do their holiday shopping in the first half of December, rather than during Black Friday and [โฆ]
Holiday spending online is projected to grow more than 15 percent during the 2017 holiday season, and 2 percent for brick-and-mortar stores, according to eMarketer. Thatโs $916 billion in holiday spending opportunity for retailers over the next couple of months. For many, the holiday campaign planning cycle has been in full swing for several weeksโฆ
In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connectedโฆ
In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials โMarketers are trying to figure out how customers want to be connected [โฆ]
โDonโt make that face โ it will freeze that way!โ โWalking under a ladder brings bad luck.โ โIndigestion during pregnancy means the baby will have lots of hair.โ All of these statements are examples of old wivesโ tales โฆ superstition from long ago. In most cases, these ideas have been around for so long thatโฆ
There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season toโฆ
This past Tuesday, Amazon sent a segment of its customers email alerts that an item on their baby registry had been purchased and was on the way. The problem was many of the email recipients weren't pregnant, much less have a baby registry. MarketWatch reports the notifications were due to a glitch on Amazon's part.โฆ
Marketing is hard enough without the uncertainty of macro disruptions. But lately, the threat of a macro disruption seems to lurk behind every corner. Natural disasters, terrorism, the possibility of nuclear war, a tweeter-in-chief who can send the stock market in one direction and the media echo chamber in another with 140 characters or less.โฆ