E-mail

Loyalty programs, if done properly, can transform customers into long-term fans of your business and boost revenues. Rewarding frequent shoppers with points, coupons and freebies is a great way to start. However, with so many loyalty programs out there, how do you make yours stand apart? The key is to deliver an amazing customer experience…

The comedian Tracy Morgan once observed that we “spend too much of our lives on email,” and, as a result, he argued, “we’re losing our communication skills.” That’s hardly a novel claim, but when you consider the fact that we send 269 billion emails each day — 35 emails for each person on Earth — one…

Subject line testing is one of those things that's always on the “to do” list, but somehow seems hard to make happen. There are a thousand reasons why: lack of creativity to come up with variations, last-minute issues to resolve before the campaign goes out, uncertainty about how to split up the list … Subject…

The new year is here, and the future is already looking bright for retailers as U.S. year-end holiday season sales increased nearly 5 percent compared to 2016. While the holiday season traditionally has a major impact on closing revenue numbers, the start of the year is no time to rest. The months ahead deserve just…

With so many touchpoints in today’s customer journey, email remains at the center of many retail marketers’ digital strategies — and with good reason. Email has long been the workhorse of marketing, delivering a 4,400 percent return on investment, or $44 for every $1 spent, according to Campaign Monitor. Even with new channels sprouting up, email…

Every year, we ask, “What are the next big trends in e-commerce marketing?” While there have been some constants in recent years, the list for 2018 is long and diverse. Should you focus on artificial intelligence? What about marketing automation? Is your website optimized for all devices? Are your emails properly segmented, personalized and focused…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review how specific performance metrics from your email program compare with other email…

According to eMarketer, 73 percent of in-house marketers believe email marketing provides strong return on investment. However, even the best email marketing programs are useless without the right subscribers. For the past three years, we’ve collected data on how the top retailers go about the process of collecting email subscribers, including the discounts they offered…

Even after all these years, email still dominates as the channel marketers turn to for the highest return on investment. On average, email contributes over 20 percent of revenue for businesses, according to a recent study from The Relevancy Group. However, with so many companies planning to increase their spend on email marketing, their comes…