E-mail

Coherent Path evaluated 100 retailers from the Internet Retailer Top 500 list and acquired every email each of these retailers sent to email subscribers who have never purchased a product from July 2017 to December 2017. The company also purchased from each retailer and collected every email sent to them, as first-time buyers, for the first 45 days after the purchase was made from November 2017 to December 2017. Coherent Path then analyzed the communication tactics between a “purchaser” email and a “non-purchaser” email received during this time to determine how retailers interacted with the two audiences. The report also looks at how retailers are performing in other key areas such as email frequency, content and catalog exposure.

I’ve received more than 30 retailer emails today alone … and it’s not even lunch time. These emails range from basic blasts with varying degrees of relevance to me to more personalized abandoned cart reminders and follow-ups on items I’ve interacted with. It might seem that I’m reviewing these with a particularly critical eye, but…

Over the last few years, we’ve seen a shift in the email deliverability landscape. Major mailbox providers, like Gmail, have incorporated subscriber engagement factors into their filtering algorithms, making the sorting process much more dynamic (and challenging to navigate). While retailers have been closely watching subscriber engagement as a key success metric for many years,…

When measuring the success of email campaigns and overall performance health of email programs, opens and its various related metrics (open rate, click to open rate, etc.) are a common benchmark used by marketers. This metric is accepted as an accurate capture of views, as it tracks images rendered per message, counting the rate at…

Learn how SMS and email marketing can not only help retailers reach new audiences, but also convert sales online and offline.

Big data, hyperpersonalization and triggered messages have all gotten a lot of press over the last few years. It seems like everyone would be firmly seated on the one-to-one marketing bandwagon by now. However, the reality is that many marketers aren’t able to leverage data to personalize campaigns. In a recent study by Yes Lifecycle Marketing,…

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

Loyalty programs, if done properly, can transform customers into long-term fans of your business and boost revenues. Rewarding frequent shoppers with points, coupons and freebies is a great way to start. However, with so many loyalty programs out there, how do you make yours stand apart? The key is to deliver an amazing customer experience…

The comedian Tracy Morgan once observed that we “spend too much of our lives on email,” and, as a result, he argued, “we’re losing our communication skills.” That’s hardly a novel claim, but when you consider the fact that we send 269 billion emails each day — 35 emails for each person on Earth — one…

Subject line testing is one of those things that's always on the “to do” list, but somehow seems hard to make happen. There are a thousand reasons why: lack of creativity to come up with variations, last-minute issues to resolve before the campaign goes out, uncertainty about how to split up the list … Subject…