August 7, 2018 at 9:18 am
Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we do email hasn't changed dramatically over those 20 years. Change is coming, though. Are you ready to change with it? The consumer inbox still has limited interactivity and sporadic constraints…
July 31, 2018 at 12:40 pm
Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.
July 26, 2018 at 2:23 pm
The email identity system empowers retail marketers to stop blasting. Instead, with email as the “Rosetta Stone” of customer marketing, they can deliver targeted, personalized communications to get customers back again and again. They can identify and target lapsed customers and try to reactivate them. But faced with a siloed P&L that doesn’t recognize revenue per customer, very few take that route. Marketers that push past that barrier can capture a huge competitive advantage with stronger, more profitable customer relationships.
July 24, 2018 at 9:06 am
The value of an email keeps popping up in marketing circles these days. Why? Because direct marketers are trying to justify how important it is for store associates to collect customers’ email addresses. Sounds mundane, but it’s critical. If you have a customer’s email address, you can better understand and market to them with increasing…
July 19, 2018 at 2:11 pm
Yon-Ka Paris understands the value of personalized shopping experiences. Since 1954, the skincare company has been selling botanically-enriched creams, lotions and booster concentrates in spas worldwide. And since 2015, Yon-Ka Paris has been selling its products direct to consumers via its e-commerce website. Yon-Ka Paris’ products are all tailored to help meet the unique need…
July 13, 2018 at 9:56 am
Mobile is celebrating a major milestone this year: the Apple App Store’s and Google Play Store’s 10th birthdays. In the last decade, mobile has become one of the most popular channels for marketers to reach consumers, and email has adapted and evolved alongside it. Though apps and new messaging tools have threatened it, email remains…
July 6, 2018 at 10:05 am
In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!
June 28, 2018 at 9:14 am
In 2018, it's estimated that 273.8 billion emails are sent out a day. At work you’re likely to receive an average of 168 emails a day. Consumer accounts receive about two-thirds that number, or 110 emails every day. Everybody complains about the number of emails they get, but nobody does anything about it. Or do…
June 19, 2018 at 10:47 am
As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” What exactly does reputation have to do with email? Sender reputation is a combination of factors that contribute to your status with mailbox providers as a good or undesirable sender. It’s a…
June 1, 2018 at 10:29 am
Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…
