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Marketers must go above and beyond to maximize engagement and conversions from Cyber Monday-themed emails this year.
Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.
Email remains one of the most effective marketing channels, generating a 38-to-1 return on investment across all industries, according to Litmusโ Email Marketing ROI: The Factors That Lead to Better Returns whitepaper. Companies in the retail and consumer goods and services industries generate email marketing ROIs nearly as high, getting 37 times their investment back.โฆ
โTis the season for promotional emails. According to Adobe, in 2017, Cyber Monday alone accounted for $6.59 billion in sales, with roughly 25 percent of sales driven by email promotion. Despite last yearโs impressive returns, consumers believe marketing emails from brands have plenty of room for improvement. An original study conducted by 250ok in partnershipโฆ
In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss offer email marketing tips retailers can implement for the holiday season, outlined in articles on the topic by Bonnie Malone and Greg Zakowicz.
In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customersโ names in marketing emails. This point is evidenced by the fact that more than one in threeโฆ
Todayโs commerce landscape is almost unrecognizable to that of the mallโs heyday. Vacancy rates at regional and super regional malls in the U.S. have reached 8.6 percent, a high not seen since the third quarter of 2012. With malls the emptiest theyโve been in nearly six years, e-commerce is swooping in to fill the shoppingโฆ
Todayโs commerce landscape is almost unrecognizable to that of the mallโs heyday. Vacancy rates at regional and super regional malls in the U.S. have reached 8.6 percent, a high not seen since the third quarter of 2012. With malls the emptiest theyโve been in nearly six years, e-commerce is swooping in to fill the shopping [โฆ]
In my last post, โMerry Email Christmas in 3โฆ 2โฆ 1โฆ,โ I reviewed several trends from the 2017 email season along with some macro retail influences. Notable trends affecting holiday e-commerce include the massive rise in email volume during November and December, as well as the impact of subscriber behavior on deliverability and, ultimately, holidayโฆ
It's no secret that for most retailers, the holiday season is the biggest opportunity for growth of the year. As summarized in part one of this two-part series, the biggest driver of this growth is through email marketing. Part one of this series explains how to visually engage with subscribers, how to use promotions toโฆ