E-Commerce
January 5, 2018 at 11:13 am
E-commerce is accessible anytime, from anywhere, by anyone. And while that convenience for shoppers is driving the e-commerce revolution, it means digital "store checks" can also be done just as easily. That’s not an issue if the product manufacturer also owns the retail platform. However, it is a much bigger issue for product manufacturers that…
January 2, 2018 at 1:19 pm
Retailers online and offline are struggling to compete in the age of Amazon, the behemoth that, in its most recent quarter, racked up $43.7 billion in sales. Amazon.com has changed the game, no doubt. However, you can compete, survive and even thrive in this new era if you can create one or more digitally native…
January 2, 2018 at 12:43 pm
In episode 124 of Total Retail Talks, Oscar Castro, vice president, e-commerce and marketing at Harry & David, discusses the gourmet food brand's recent redesign. Castro touches on how new functionalities added to Harry & David's website will improve its customers’ experiences, and offers advice for other retailers that are considering a brand redesign, including…
December 28, 2017 at 12:47 pm
In episode 124 of Total Retail Talks, Oscar Castro, vice president, e-commerce and marketing at Harry & David, discusses the gourmet food brand’s recent redesign. Castro touches on how new functionalities added to Harry & David’s website will improve its customers’ experiences, and offers advice for other retailers that are considering a brand redesign, including […]
December 28, 2017 at 12:45 pm
December 22, 2017 at 10:22 am
How does my email program performance compare to others in my industry? Are the trends my business is experiencing in line with other retailers? Was the huge dip in sales specific to my program, or are my competitors having similar challenges? Is email even still relevant as a marketing channel? These are just a few…
December 22, 2017 at 9:46 am
Do small and new online retailers have a chance to succeed anymore? Industry analysts say that 2017's parade of acquisitions by major retailers — Whole Foods by Amazon.com, Kate Spade by Coach, HSN by QVC, among others — are making it harder for smaller retailers to survive. How can SMB sellers compete with these players’ same-day…
December 20, 2017 at 6:02 pm
Macy’s has announced the appointment of Jill Ramsey as chief product and digital revenue officer, effective Jan. 8. In her role, Ramsey will focus on bridging the physical and digital worlds together through seamless customer experiences. She will have oversight of both product and revenue for…
December 20, 2017 at 2:28 pm
Seventy-six percent of Americans shopping online this holiday season expect to do most of that shopping on Amazon.com, according to the results of CNBC's All-America Economic Survey for the fourth quarter, which was released this week. CNBC surveyed 800 adults from Dec. 10 - Dec. 13 to get their views on the state of the…
December 20, 2017 at 11:38 am
Amazon.com is in the news again. The online retail leader is in constant innovation mode, thus creating tons of turmoil and generating headline after headline. There’s no question about it — everyone is talking about Amazon. The question for retailers is, "Why should we care?" We should care about Amazon because it’s a harbinger of…
