E-Commerce

2017 was a tangibly transformative year for retail, and specifically e-commerce, thanks to a handful of burgeoning technologies, including artificial intelligence (AI) and voice-assisted devices. At Quill, we’ve consulted our crystal ball to predict what 2018 has in store for the retail industry. Here are some of the retail and e-commerce trends that look set…

It just makes sense: Merchants with businesses that operate on different scales are going to have different needs and different expectations when it comes to the e-commerce platforms they use. However, in the age of democratized technology, are the differences stark enough for solution providers to reconsider what they offer their users? To an increasing…

In episode 128 of Total Retail Talks, Tina Sharkey, co-founder CEO of Brandless, an e-commerce company that manufactures and sells food, beauty and personal care products, and household supplies under its own label, shares how the company has grown in just six months, why community is critical to its growth and success, and what the…

The spark of change has begun in the world of online shopping, and Generation Z is at the forefront of the metamorphosis. But who is Generation Z? Gen Z describes a group that's far from underwhelming. Individuals in this category include teens and those in their early 20s, born after the millennial age. Millennials, or…

As the largest online-only home improvement retailer, Build.com regularly had customers in search of big-ticket items needed to complete home remodels and updates. The challenge for the retailer was that many consumers couldn’t afford to make the purchases without credit, and they ultimately went on to purchase from another retailer that could offer them credit…

My seven-year-old son, Hendrix, has quite the green thumb. Last winter, we started preparing for our upcoming gardening season. Together, we researched what types of fruits and vegetables we wanted to plant, and we plotted it against our garden footprint. Hendrix was diligent in making sure each plant had everything it needed to be healthy…

Each day, the world seems bigger, more diverse and moves much faster. Predicting the future — always a dubious proposition — seems like a fool’s errand in this climate, given the dizzying pace of disruption. But as Peter Drucker once said, “The best way to predict the future is to create it.” For retailers, that…

Every year, we ask, “What are the next big trends in e-commerce marketing?” While there have been some constants in recent years, the list for 2018 is long and diverse. Should you focus on artificial intelligence? What about marketing automation? Is your website optimized for all devices? Are your emails properly segmented, personalized and focused…

A new survey from Clutch found that 81 percent of online shoppers do not write reviews, even though many of these same shoppers rely on them when making purchasing decisions. Customer reviews provide context and social proof, helping to persuade shoppers to complete purchases. More importantly, reviews offer an outside perspective on products, complementing descriptions…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns