E-Commerce

SLI Systems’ H1 2018 E-Commerce Performance Indicators and Confidence (EPIC) Report
September 10, 2018 at 4:10 pm

In this edition of the E-Commerce Performance Indicators and Confidence (EPIC) Report, SLI Systems provides industry survey findings from 276 e-commerce professionals. While e-commerce confidence remains strong, variations in expansion plans across industries demonstrate how different markets are taking different approaches to e-commerce growth.

Unleashing the Business Backend for Digital Retail
September 10, 2018 at 10:57 am

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…

New Report Analyzes Benefits of Digital Transformation for SMBs
September 7, 2018 at 11:38 am

Visa and a consortium of key industry organizations recently produced a report that provides an in-depth look at the opportunities and challenges small and midsize business (SMBs) face in an increasingly digital world. Digital Transformation of SMBs: The Future of Commerce, offers a snapshot into how SMBs can generate online sales and move to more technology-focused…

J.Crew to Sell Mercantile Clothing Line on Amazon
September 6, 2018 at 12:19 pm

J.Crew Mercantile, a less expensive clothing line from the retailer, now has its own dedicated storefront on Amazon Fashion, both companies announced this week. J.Crew Mercantile was initially offered at the company's factory stores, and then later rolled out to its own stores in 2015. The mix of J.Crew clothing on Amazon is available with…

4 Influencer Marketing Strategies to Bolster Your Brand Without Breaking the Bank
August 31, 2018 at 12:28 pm

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…

Report: Google, Mastercard Cut Secret Deal to Track Retail Sales
August 31, 2018 at 12:03 pm

Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…

How Brands and Retailers Can Compete in a Digitally Innovative World
August 29, 2018 at 8:49 am

For many consumers today, when they think of online shopping, Amazon.com is top of mind. If we come from their perspective, it isn’t difficult to understand why they love Amazon. It's a marketplace that has almost every product imaginable, which, in most cases, can be delivered the very next day. It can't be denied that…

A Chat With Heather Craig, Head of Retail Experience, thredUP
August 28, 2018 at 11:56 am

Heather Craig, head of retail experience at thredUP, talks with us about the rapid growth the consignment shop is achieving by building on a unique business model with customer-oriented technologies and a spin on a physical retail presence. Holly Vander Wall: thredUP is quickly gaining widespread recognition, but the concept behind it is innovative enough that…

3 Ways to Build Stronger B-to-B Customer Relationships
August 24, 2018 at 8:25 am

If you can compare customer relationships to romantic ones, you could say that B-to-C customer relationships are like a first date, whereas B-to-B is more of a long-term committed courtship. When you're trying to appeal to a B-to-C consumer, the point is to make your brand and product as attractive as possible, capture their interest,…