E-Commerce

For many consumers today, when they think of online shopping, Amazon.com is top of mind. If we come from their perspective, it isn’t difficult to understand why they love Amazon. It's a marketplace that has almost every product imaginable, which, in most cases, can be delivered the very next day. It can't be denied that…

Heather Craig, head of retail experience at thredUP, talks with us about the rapid growth the consignment shop is achieving by building on a unique business model with customer-oriented technologies and a spin on a physical retail presence. Holly Vander Wall: thredUP is quickly gaining widespread recognition, but the concept behind it is innovative enough that…

In this webinar, we will share results from Holiday 2017 and discuss what you need to do now to prepare for the 2018 holiday season.

If you can compare customer relationships to romantic ones, you could say that B-to-C customer relationships are like a first date, whereas B-to-B is more of a long-term committed courtship. When you're trying to appeal to a B-to-C consumer, the point is to make your brand and product as attractive as possible, capture their interest,…

The topic of product content — and how to build a sustainable engine for creating and delivering that content — is consistently among the top priorities for major consumer brands. Several of them stand out for developing efficient workflows to produce high-quality, platform-specific product content for a broad set of retail and social media platforms.…

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss how grill brand Char-Broil grew organic search traffic 110 percent in two years through a defined content marketing strategy, as well as of offer content marketing tips to help retailers and brands extend their reaches, increase consumer engagement, and drive…

Amazon Prime Day is an event that perhaps strikes fear in the hearts of retailers worldwide. But should it? To learn more about the impact of this year’s Prime Day, Periscope By McKinsey conducted research across five global markets. Of the 1,000 U.S. consumers surveyed, 41 percent revealed they participated in this year’s event. And…

1-800-Flowers.com announced yesterday the launch of a new gifting brand, Goodsey. PYMNTS.com reports Goodsey, described by its parent company as a perfect place for “gifting and wishing,” will feature unique items across a wide range of product categories. According to 1-800-Flowers.com, shopping on Goodsey will be a “fun-filled experience of exploration, discovery and delight” that will make…

When you operate an e-commerce website, there are probably a few things that are high on your list of priorities: functionality, usability, mobile friendliness and performance come to mind. But sometimes it can be difficult to know exactly which test cases you should spend your time and energy on. The key is understanding your application…

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…