E-Commerce

Amazon.com is like a huge juggernaut powering through the retail market. While Amazon’s stranglehold on the consumer market is tight, brands are fighting back. In this article, I'm going to look at how U.S. brands are innovating to compete with the mighty Amazon. The Rise and Rise of Amazon Since it began in 1999 as…

Cracking the customer code seems like an impossibility to lots of e-commerce companies. But, sadly, it seems that online retailers have yet to figure this out. Marketo’s recent report found that half of customers didn't believe that brands truly know what they want, and agreed that many businesses offered irrelevant content, unwanted products and negative…

With a focus on increasing shareholder value, L Brands announced last week that it will be shuttering all 23 Henri Bendel stores and the Henri Bendel e-commerce website. The stores include Henri Bendel's Fifth Avenue flagship store as well as smaller-format stores in 11 states. All stores and the website will remain in operation through January 2019, with new merchandise continuing to arrive…

Jet.com, the e-commerce site Walmart acquired in 2016 for $3 billion, is relaunching itself with an upgraded look and assortment, as well as a stronger focus on serving the needs of shoppers in urban metros. The site’s updated product catalog now features an assortment that’s more relevant to city shoppers’ interests across categories like grocery,…

In this edition of the E-Commerce Performance Indicators and Confidence (EPIC) Report, SLI Systems provides industry survey findings from 276 e-commerce professionals. While e-commerce confidence remains strong, variations in expansion plans across industries demonstrate how different markets are taking different approaches to e-commerce growth.

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…

Visa and a consortium of key industry organizations recently produced a report that provides an in-depth look at the opportunities and challenges small and midsize business (SMBs) face in an increasingly digital world. Digital Transformation of SMBs: The Future of Commerce, offers a snapshot into how SMBs can generate online sales and move to more technology-focused…

J.Crew Mercantile, a less expensive clothing line from the retailer, now has its own dedicated storefront on Amazon Fashion, both companies announced this week. J.Crew Mercantile was initially offered at the company's factory stores, and then later rolled out to its own stores in 2015. The mix of J.Crew clothing on Amazon is available with…

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…

Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…