E-Commerce
Ready or not, itโs finally upon us: Black Friday marked the official start of the holiday season, a time of high hopes and high business stakes. Itโs time for retailers to put their carefully crafted strategies to the test and find out whether they can bring in the revenue to end 2018 on a highโฆ
In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss themes to emerge from the recent holiday shopping weekend (Thanksgiving Day through Cyber Monday), including the extension of Black Friday and Cyber Monday deals into week-long events; the growth of mobile as a transaction channel; and the rise of buyโฆ
E-commerce technology has made global selling easy, leading many small and midsized e-commerce companies to focus on expanding their cross-border sales to consumers. Unfortunately, most of these companies donโt understand how the realities of cross-border duty and tax compliance could result in shipment delays and canceled orders. This has created an opportunity for e-commerce platformsโฆ
Based on Adobe Analytics data, a record $7.9 billion was spent online by the end of Cyber Monday, an increase of 19.3 percent year-over-year, making it the largest online shopping day in U.S. history, easily eclipsing last yearโs $6.6 billion record. Mobile transactions soared with $2.2 billion of Cyber Monday sales coming from smartphones alone, representing the highest everโฆ
A record $6.22 billion was spent online by the end of Black Friday, an increase of 23.6 percent year-over-year, according to data from Adobe Analytics. What's more, smaller retailers (less than $1 billion in annual e-commerce revenue) were 8.6 percent more effective at getting visitors to fill shopping carts. The holiday season to date (Nov. 1 โ Nov. 24) shows $44.2โฆ
According to various analysts, Black Friday is off to a promising start for retailers โ both in-store and online. According to a survey of mall property owners by JLL, 62.5 percent said the initial foot traffic at their center was "moderate to strong" compared to last year's Black Friday. And the traffic isn't limited toโฆ
According to data from Adobe Analytics, Thanksgiving Day e-commerce sales totaled $3.7 billion (28.0 percent growth year-over-year), making the holiday the fastest-growing retail day in online shopping history to date. Of the $3.7 billion in online spend, nearly one-third of it was transacted via mobile devices. This was only the second day we've seen mobile sales top $1 billion,โฆ
According to data from Adobe Analytics, Thanksgiving Day e-commerce sales totaled $3.7 billion (28.0 percent growth year-over-year), making the holiday the fastest-growing retail day in online shopping history to date. Of the $3.7 billion in online spend, nearly one-third of it was transacted via mobile devices. This was only the second day weโve seen mobile sales top $1 billion, [โฆ]
Sticking solely to familiar customer experiences doesnโt cut it anymore. Retailers need to invest in creative differentiation.
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