E-Commerce

What Sets D-to-C Brands Apart From Traditional Retail
February 20, 2019 at 9:09 am

Recently, it’s been impossible to walk down a city street, ride the subway or scroll through Instagram without coming across an ad for a popular new direct-to-consumer (D-to-C) brand. These industry disruptors are positioning themselves independently from the retail giants that once owned the space, and instead selling straight to the consumer. From toothbrushes and mattresses…

Government Shutdown Could Have Residual Effects on Retail Throughout 2019
February 19, 2019 at 7:48 pm

Following a successful holiday season in 2018, the retail industry was immediately shaken by the longest-lasting government shutdown in U.S. history. Initially, some thought the impact would only affect the first financial quarter, however, as the shutdown lingered, the impact could be felt through the rest of 2019. The federal government shutdown cost the economy…

Grocery, Pharmacy Retailers’ E-Commerce Gift Card Programs in Early Days
February 18, 2019 at 12:58 pm

As part of the 2018 Merchant Gift Card E-Commerce Evaluation, a comprehensive report produced by digital gift card solutions provider CashStar, in partnership with NAPCO Research (NAPCO Research and Total Retail both are brands of parent company NAPCO Media), a cross-platform evaluation was done to assess 100 leading brands on more than 100 unique criteria, including…

4 Consumer Experience Investments Retailers Need to Prioritize in 2019
February 15, 2019 at 10:05 am

The holiday season is the busiest time of year for retailers, when amidst all the festivities and cheer, consumers are spending big. In 2018, the National Retail Federation forecast consumers would spend an average of $1,007 on decorations, candy, gifts, and more. However, the end of the year is also a critical time for retailers because…

DTC is an Opportunity to Build Lifetime Customer Loyalty
February 14, 2019 at 3:56 pm

More and more brands are bypassing stores or retail partners for direct-to-consumer (DTC) strategies in an effort to achieve greater profits, stronger customer relationships and improved loyalty. The DTC market is exploding. Eighty-seven percent of brands have plans to launch a DTC channel, with 23 percent aiming to do so within the next 12 months. Nike’s DTC…

5 Tips to Boost Online Store Momentum
February 14, 2019 at 3:11 pm

What makes an e-commerce website a success? Turning your online store into one that thrives involves more than lower price points, digital ads and slick website designs. You’ll need to work toward cultivating a loyal customer base that sustains you now and down the road. Here are five strategies you can implement to boost your…

Lessons for the Savvy Retailer From the 2018 Holiday Season
February 11, 2019 at 12:53 pm

As the results come in for the 2018 holiday season, we can say that, by and large, things went reasonably well. According to Mastercard SpendingPulse, retail sales as a whole grew 5.1 percent, with online sales seeing gains of over 19 percent. However, the satisfaction wasn't equally distributed, especially for traditional retailers. A few, like…