E-Commerce
February 14, 2019 at 3:56 pm
More and more brands are bypassing stores or retail partners for direct-to-consumer (DTC) strategies in an effort to achieve greater profits, stronger customer relationships and improved loyalty. The DTC market is exploding. Eighty-seven percent of brands have plans to launch a DTC channel, with 23 percent aiming to do so within the next 12 months. Nike’s DTC…
February 14, 2019 at 3:11 pm
What makes an e-commerce website a success? Turning your online store into one that thrives involves more than lower price points, digital ads and slick website designs. You’ll need to work toward cultivating a loyal customer base that sustains you now and down the road. Here are five strategies you can implement to boost your…
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
February 11, 2019 at 12:53 pm
As the results come in for the 2018 holiday season, we can say that, by and large, things went reasonably well. According to Mastercard SpendingPulse, retail sales as a whole grew 5.1 percent, with online sales seeing gains of over 19 percent. However, the satisfaction wasn't equally distributed, especially for traditional retailers. A few, like…
February 11, 2019 at 11:15 am
In episode 182 of Total Retail Talks, recorded at Groceryshop in Las Vegas, Heather Kang, global vice president of digital commerce at Mars Wrigley Confectionery (MWC), parent company of leading brands such as M&M's, Snickers, Twix and others, details how the company is building a culture of innovation, provides insight into two recent digital commerce…
February 7, 2019 at 11:03 am
Foot Locker has announced a $100 million strategic investment in GOAT Group, which operates secondary sneaker market brands GOAT and Flight Club. It is the retailer's largest investment in its history. GOAT, the sports acronym for Greatest of All Time, was founded in 2015 by college friends Eddy Lu and Daishin Sugano. Sneaker listings on the GOAT platform…
February 6, 2019 at 12:26 pm
With the right data management tools, you can provide superb customer experience in ways that the digital market struggles to provide.
February 6, 2019 at 11:07 am
Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…
February 5, 2019 at 3:24 pm
The National Retail Federation (NRF) is calling for retail sales, excluding automobile dealers, gasoline stations and restaurants, to climb between 3.8 and 4.4 percent this year, amounting to as much as $3.84 trillion. That would be less than growth of 4.6 percent in 2018, which the NRF says is its preliminary estimate for retail sales last…
February 4, 2019 at 1:48 pm
Check out these four last-minute steps you can take to validate that your application can withstand the madness this Valentine’s Day.
