E-Commerce
May 31, 2019 at 10:19 am
Digital marketers obsess over customer experience because they understand it's essential to e-commerce success. However, these carefully crafted customer journeys are increasingly vulnerable to a growing — yet rarely discussed — threat: online journey hijacking. Namogoo's recent comprehensive report on online journey hijacking lays bare the scope of this threat. The report found that approximately 20…
May 29, 2019 at 3:45 pm
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.
May 29, 2019 at 2:28 pm
The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect.” By the end of 2019, Amazon is projected to see its share of the total U.S. e-commerce market reach 52.4 percent, up from 48 percent in 2018, and is responsible…
May 28, 2019 at 11:34 am
Walmart and Google’s recent announcement that they’ve partnered to bring voice-activated grocery shopping to consumers using Google Assistant comes as little surprise as the two mega brands continue to challenge Amazon.com's vise-like grip on the online shopping arena. As consumers become increasingly comfortable with online purchasing, retailers of all stripes are seeing the need to…
May 24, 2019 at 11:52 am
Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.
May 22, 2019 at 11:27 am
Pouya Boland, CEO and co-founder of Chiquelle, explains how this Swedish-based clothing brand grew its sales from zero to millions in just a few years without investors or external capital. Anna Vander Wall: Tell us about your personal career path. What brought you to where you are today? Pouya Boland: I’ve always had a desire…
May 21, 2019 at 10:22 am
The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…
May 20, 2019 at 1:39 pm
Kohl’s announced that it has signed a long-term deal with Fanatics to sell the sports retailer's licensed gear exclusively on Kohls.com, starting this fall. Fanatics had already been a wholesale partner of Kohl’s. The new deal, however, will enable Kohl's online shoppers access to hundreds of thousands of items across team apparel, jerseys and additional merchandise for men,…
May 17, 2019 at 10:12 am
Recent research found that 81 percent of U.S. consumers will make at least one purchase from a direct-to-consumer (DTC) brand within the next five years. This form of selling directly tackles consumers’ biggest problems with the traditional retail experience, which range from inconvenient travel time to information dissymmetry and unpleasant negotiations. Companies like Shopify have leveled the playing…
May 8, 2019 at 2:23 pm
Walmart announced this week that it's planning to open up dozens more in-store veterinary clinics as well as launch its first online pet pharmacy, hoping to lure more U.S. pet owners who are spending billions of dollars each year. Walmart currently operates 21 veterinary clinics in its stores across six states, but over the next…
