E-Commerce

In an era of growing distrust, there’s no denying how crucial reputation is for a business. Several businesses underestimate the power of a review, so the team at Trustpilot surveyed 1,700 shoppers to prove the naysayers wrong. We recently published a report with conclusive data that shows brand reputation and reputation management are critical to…

Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list. I recently…

Amazon.com's Prime Day has only happened four times, but it already gives new meaning to Christmas in July. Yes, the day has done wonders for Amazon, but it has also done the same for countless brands outside of the Amazon ecosystem. But how to begin? Brands can’t just wake up, say “I want to be…

Today’s consumers demand instant and excellent shopping experiences. For many retail brands, if these expectations aren't met, it can have major impacts on trust, loyalty and long-term growth. A key component for successfully keeping customers happy is providing them a secure experience while they interact with a brand’s site. However, as fraudsters become more sophisticated…

You work hard to make sure your brick-and-mortar stores deliver a consistent experience from store to store. When you take your products online, creating that consistent experience is just as important — but it looks a little different. Each product page on every retailer’s website represents a unique touchpoint your customers can have with your…

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…

Total Retail is excited to present its eighth annual ranking of the 100 fastest-growing publicly traded retailers. This year’s list, as in years past, is based on companies’ year-over-year net sales.

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…

It may seem that the back-to-school season is only relevant to parents, teachers, and retailers that specialize in classroom essentials, but that’s not necessarily true. When back-to-school shopping is anticipated to generate $80.7 billion in sales, it would be wise for all retail marketers to adjust their e-commerce strategy for the fall. Here are a few…

Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with today’s consumers. Consider the following: According to 59 percent of…