E-Commerce

It’s no surprise in the age of Amazon.com that shipping plays a major factor in purchase decisions. With 66 percent of online shoppers saying they look at a brand’s return policy before pulling out their wallet, nailing the returns process is now make or break for retailers. Here are three key factors to consider to…

Amazon.com is making it possible for customers to pay with cash for their online purchases, according to TechCrunch. The online retailer announced yesterday that over the next few weeks it will launch a new checkout option in the U.S. called Amazon PayCode, which will allow consumers to pay for Amazon purchases at a Western Union.…

In an era of growing distrust, there’s no denying how crucial reputation is for a business. Several businesses underestimate the power of a review, so the team at Trustpilot surveyed 1,700 shoppers to prove the naysayers wrong. We recently published a report with conclusive data that shows brand reputation and reputation management are critical to…

Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list. I recently…

Amazon.com's Prime Day has only happened four times, but it already gives new meaning to Christmas in July. Yes, the day has done wonders for Amazon, but it has also done the same for countless brands outside of the Amazon ecosystem. But how to begin? Brands can’t just wake up, say “I want to be…

Today’s consumers demand instant and excellent shopping experiences. For many retail brands, if these expectations aren't met, it can have major impacts on trust, loyalty and long-term growth. A key component for successfully keeping customers happy is providing them a secure experience while they interact with a brand’s site. However, as fraudsters become more sophisticated…

You work hard to make sure your brick-and-mortar stores deliver a consistent experience from store to store. When you take your products online, creating that consistent experience is just as important — but it looks a little different. Each product page on every retailer’s website represents a unique touchpoint your customers can have with your…

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…

Total Retail is excited to present its eighth annual ranking of the 100 fastest-growing publicly traded retailers. This year’s list, as in years past, is based on companies’ year-over-year net sales.

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…