E-Commerce

Effective E-Commerce Marketing Strategies to Bling Out Customer Engagement
October 23, 2019 at 11:24 am

For any brand to thrive, it needs to get repeat orders from loyal customers while also attracting new visitors. Holding on to existing customers is tricky while your competitors are waiting to snatch them away when you slip up. It would be difficult if you're stuck with performing repetitive tasks instead of innovating a customer…

Retailers Are Embracing Personalization to Win Big This Holiday Season
October 22, 2019 at 10:56 am

As hectic as major shopping holidays are, there's a method to the madness. Brands will be well on their way to putting their Black Friday and holiday campaigns into motion knowing that even the most airtight plans can fall victim to last-minute glitches, surprises and the inevitable headaches that go along with the break-neck pace…

Essential Elements for Your E-Commerce Homepage
October 18, 2019 at 1:25 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…

How Online Retailers Can Beat the Holiday Season
October 17, 2019 at 10:10 am

Huge discounts and campaigns mean more clicks and more customers. For example, Amazon.com's Prime Day has ballooned in just four years to a 48-hour online shopping bonanza, which this year raked in a whopping $7.9 billion and sold 175 million products. Then there’s Black Friday, which has grown from one day to one week of…

5 Design Features Your E-Commerce Site Must Have to Succeed
October 16, 2019 at 10:02 am

E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will reach $6.7 trillion by 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. For most websites, there are established best practices that can help you build…

How Resident's Unique Positioning as a House of D-to-C Brands Led to Omnichannel Growth
October 14, 2019 at 12:43 pm

In episode 217 of Total Retail Talks, Executive Editor Joe Keenan interviews Ran Reske, co-founder of Resident, a house of direct-to-consumer (D-to-C) brands in the home goods space, including Nectar and DreamCloud. Listen in as Reske discusses the growth of Resident from a digital-native company into an omnichannel organization, and why he views Resident's D-to-C…

A.C. Moore Adds Online Marketplace to Better Serve Creative Communities
October 9, 2019 at 10:06 am

National arts-and-crafts retailer A.C. Moore launched its A.C. Moore Marketplace in August, becoming the craft retail industry’s first handmade marketplace for artists and makers. The A.C. Moore Marketplace establishes a new connection between the brand and creative entrepreneurs, helping them sell their handmade creations worldwide. The launch of A.C. Moore Marketplace marks two years of widespread channel expansion for the retailer, including the opening of 15 new brick-and-mortar…

Target to Power Toys"R"Us’ New Website
October 8, 2019 at 11:22 am

Target announced today that it’s partnering with the parent company of the Toys"R"Us brand, TRU Kids, to help it relaunch ToysRUs.com. The deal will allow Toys"R"Us to once again have an online presence, post bankruptcy, as it simultaneously begins to open Toys"R"Us stores in the U.S. again. And it could also be a huge boost to…

Predicting Peak: 3 Lessons for the Holiday Shopping Season
October 8, 2019 at 10:24 am

As the key trading period in retail, ensuring a successful holiday shopping season is a matter of survival for e-commerce and traditional retailers alike. But that’s about the only thing retailers can be certain of. Over the last few years, the shape of the peak shopping season has evolved in new and (sometimes) unexpected ways.…