E-Commerce

It may seem that the back-to-school season is only relevant to parents, teachers, and retailers that specialize in classroom essentials, but that’s not necessarily true. When back-to-school shopping is anticipated to generate $80.7 billion in sales, it would be wise for all retail marketers to adjust their e-commerce strategy for the fall. Here are a few…

Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with today’s consumers. Consider the following: According to 59 percent of…

Expert speakers will address topics such as why sales tax compliance is critical to keeping customers happy and much more.

All grocers should be on notice that expectations are changing fast and becoming more digital by the month. Companies that embrace the change have an opportunity to be successful and protect their borders from the giants and interlopers in the space, and companies that don't act fast will likely not make it. With Amazon.com, Walmart,…

The National Retail Federation (NRF) today announced that retail sales — excluding automobile dealers, gasoline stations and restaurants — were up 0.9 percent in July, up 5.6 percent year-over-year, and the industry trade association remains cautiously optimistic about consumer spending as a whole for the rest of the year. The NRF said its numbers are based on data…

Kristy Wieber, co-founder and president of Rent frock Repeat, explains the innovative clothing rental model that uniquely answers consumer needs while benefiting apparel brands.

Every year, the beginning of August marks the start of back-to-school (BTS) shopping for students and their parents. With an average of $519 expected to be spent per child, according to Deloitte, the BTS season is second only to the Q4 holiday shopping season. BTS provides an enormous opportunity for even the smallest businesses to…

Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…

Online grocery is a business model that seems to be exploding. In recent years, national grocery chains have launched both delivery and pickup services, and nongrocery brands have entered the grocery market. For example, Amazon.com has plans to launch a chain of grocery stores by the end of 2019 starting in Los Angeles. In addition…

Although B-to-B customers want to simplify their complex buyer journeys by making more purchases online, they’re still finding it difficult to fully embrace an e-commerce-led way of purchasing thanks to the customer experience challenges they’re facing with B-to-B web stores. According to Sana Commerce's most recent data, in the retail sector today, only 66 percent…