E-Commerce

As the number of cases of COVID-19 increase, so does the associated anxiety. That is where this blog comes in. I've created a blog (Retail Resources) that will be updated each Monday to include the most relevant information and resources I've seen over the past week to help you lead — as well as stay…

In today’s competitive retail landscape, customer experience (CX) can make or break a brand. The numbers are clear that CX is now a primary factor in growing revenue and retaining customers. That means your store’s CX is too important to leave to chance. To deliver the experience your customers expect and then surpass their expectations…

In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers shopping in physical stores, have had a major impact on small businesses across the country. For brick-and-mortar small businesses that suddenly…

In almost all product categories, consumers are making fewer trips to brick-and-mortar stores. When consumers see brands and products on shelves, they can touch, feel and learn about them, and awareness and buying increase. As that real-life exposure decreases, brands feel the pain of lost sales. In fact, when a store closes, only a small…

The retail industry is changing, fast. Over the past decade, we've seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for e-commerce to close the gap in total market share of sales compared to brick-and-mortar retail. Furthermore,…

While countless businesses are scrambling to find alternative ways to serve their customers, many e-commerce brands have seen significant growth throughout the COVID-19 pandemic. For a lot of consumers, social distancing and business closures have changed how they shop, the lengths they’ll go to purchase a product, and what they’re willing to buy online. This…

It may not come as a huge surprise, but in the current COVID-19 environment, we're seeing an unprecedented shift toward online shopping. Consumers are flocking to online platforms and downloading shopping apps on their phones. Headlines have described platforms like Instacart as being “overwhelmed.” Social distancing and online shopping are like chocolate and peanut butter (two…

Analyzing on-site consumer behaviors is always a strong jumping off point for e-commerce brands looking to better understand shopper behaviors and preferences. And there are plenty of tools available that can help these online brands get at a lot of important information on how their customers navigate through their websites. The resulting data can provide…

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The global e-commerce market is booming, and it’s growing faster than the more-saturated U.S. market. Global e-commerce sales increased 20.7 percent last year, surpassing the 14.9 percent growth in the U.S. With such incredible growth numbers, perhaps it’s time to assess how domestic merchants can expand further and tap into international customers. In the past,…