E-Commerce

Good Chemistry, a Target-exclusive brand and candle seller owned by parent company ILLUME, wanted to reach consumers directly and capture customer data they didn't have access to. To help build out its direct-to-consumer (D-to-C) business, Good Chemistry turned to e-commerce agency We Make Websites to launch its first site on Shopify Plus. In this exclusive interview with…

Nike will stop selling merchandise directly to Amazon.com as part of its push to sell more directly to consumers, reports CNBC. The athletic apparel and footwear retailer will end the pilot program it started with Amazon in 2017, in which Nike agreed to sell a limited product assortment to Amazon in exchange for stricter policing of counterfeits and restrictions…

In the race to keep up with the big boys like Walmart and Kroger, grocery chains are making major moves to adopt online ordering and other digital capabilities. In a study conducted this summer by Incisiv and AT&T, we uncovered that although grocers that have offered online delivery for at least 12 months report an…

Black Friday and Cyber Monday sales surged to new highs in 2018, breaking online spending records with over $2 billion in sales coming from smartphones, according to an Adobe Analytics report. This year's trends are already showing strong signs that consumer spending will again reach record levels during the rapidly approaching holiday season. While big-box…

Alibaba's 2019 Singles Day generated $38.4 billion in sales, a 26 percent increase over last year's total of $30.8 billion and and a record for the day. The day got off to a strong start for Alibaba, according to the company. Sales hit $12.01 billion in the first hour. Within an hour and a half, Alibaba’s…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss next week's Singles Day, the online shopping holiday created by Chinese e-commerce retail giant Alibaba, which will takes place every year on Nov. 11. This massive global shopping event — it's twice as large as the five-day Black Friday/Cyber Monday…

There's an evolution occurring in a crucial segment of e-commerce: digital goods and services. Companies like Netflix, Airbnb, and FanDuel have built digital empires that have reshaped the media, travel and gaming industries. In doing so, these businesses (and their peers) are not only driving digital commerce forward, they're reshaping the purchasing expectations of a…

Brands have increasingly recognized the need to add direct-to-consumer (D-to-C) distribution to their traditional retail channels. Our research suggests broad adoption of some kind of D-to-C activity across categories (from 100 percent of major footwear and apparel brands to under 20 percent for food and beverage brands selling online), but we've seen surprisingly few firms…

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…

Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights into…