E-Commerce

The Recommerce Revolution
March 5, 2020 at 2:57 pm

Although once mostly limited to tiny local consignment and secondhand shops, fashion and apparel recommerce today includes a range of digitally native companies offering resale, rental, upcycling and/or subscription models. Each of these business models can extend the useful life of apparel and increase the average number of times an item is worn, helping cut…

Looking Forward to the Future of E-Commerce
March 2, 2020 at 3:20 pm

It’s always risky to try to predict the future of any industry because no one wants to look foolish when their predictions turn out to be wrong. However, it’s also important to look ahead to see where our industries are headed so we don’t fall behind. The world of e-commerce is rapidly changing as consumer…

Enhance Customer Support to Attract, Keep Influential Consumers
February 25, 2020 at 10:40 am

Retailers hoping to succeed in today’s market need to appeal to an influential and powerful group: millennial and Generation Z consumers. To do this, they need to provide top-notch customer support. These demographics already wield enormous spending power, and will continue to do so for years. Retailers can go a long way toward captivating these…

The Power of Personalization: How Companies Are Breaking Through to Customers
February 21, 2020 at 12:21 pm

Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…

D-to-C Brands and Third-Party Marketplaces: An Unexpected Match
February 19, 2020 at 12:01 pm

According to a recent report from eMarketer, there are an estimated 400 direct-to-consumer (D-to-C) brands in operation today. At their core, D-to-C brands are characteristically the same — each has a unique brand identity and each brings an exceptional user experience directly to their consumers, no middleman necessary. However, we’re seeing that for D-to-C brands,…

5 Novel Ways to Win the Tight Race for Online Shoppers
February 12, 2020 at 10:44 am

You’re not the only one vying for customers. The competition in the e-commerce space is really harsh, and to out-think rivals, you should add more digital flair to your business operations. Not sure where to start? Providers of e-commerce development services recommend these five methods of retaining existing clients and winning new ones: 1. Make…

Battling Bots
February 12, 2020 at 10:08 am

During the last Black Hat Conference, an event that brings together some of the biggest players in the cybersecurity industry, PerimeterX conducted a survey in order to assess the current perceptions of bots among the cybersecurity elite. The survey was conducted on the show floor with 304 security experts, and it provides valuable insight into…

Cashing in on E-Commerce: What We Learned From the Holiday Shopping Season
February 11, 2020 at 12:33 pm

Globally, e-commerce is on the rise as consumers can purchase goods from anywhere in the world with the click of a button. The days of waiting in long lines on Black Friday are over. And consumers can still receive many of the same, and sometimes better, deals as those who venture to brick-and-mortar store locations.…

3 Reasons Why D-to-C Brands Should Say ‘Yes’ to Amazon
February 5, 2020 at 12:08 pm

Modern direct-to-consumer (D-to-C) brands, which tend to be digitally native, have cracked the code on the contemporary shopper. Through a unique combination of brand voice, value proposition and storytelling, these brands have created memorable, end-to-end experiences that resonate with consumers on a deep, emotional level. As a result, Forrester forecasts that online spending for D-to-C…