E-Commerce
Holiday spending makes or breaks the retail year. Less critical but also important are events like Motherโs Day, Father's Day, Valentineโs Day and others. Physical and digital stores go all-out to provide a great shopping experience during these times. Yet holiday 2019 repeated a pattern that has been persistent since online shopping began: websites orโฆ
Over the last decade, Amazon.com has become one of the most powerful companies in technology and beyond. Amazonโs success shows no signs of slowing down in 2020, especially in terms of its unmatched logistics operations and advertising earnings. Revenue in Amazonโs core business, e-commerce, has increased sevenfold from an already massive base of $34.2 billion,โฆ
Between increasing competition and decreasing attention spans, standing out as a retailer โ be it online or offline โ proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Contentโฆ
Online mattress company Casper Sleep on Friday filed regulatory paperwork to take the company public, according to a CNBC report. Casper Sleep would be listed on the New York Stock Exchange under the ticker symbol โCSPR.โ In the filing with the Securities and Exchange Commission (SEC), Casper said it plans to use the proceeds to fundโฆ
Heightened brand experience. Systemic integration. Ultra-efficient inventory and fulfillment. Sales associates turned sales superstars. This is retail 2020. The question is, will your organization be ready? Retail has experienced tremendous evolution since the inception of new technology, increasing consumer demands, and rapidly shifting economic conditions. The latest iteration of digital transformation in retail has alreadyโฆ
For all the prognosticators out there trying to predict which digital commerce brands and retailers will be the winners and losers in 2020, thereโs a simple litmus test: the customer experience. Without a doubt, succeeding in 2020 will require companies to have 20/20 vision into how consumers want to experience a brand โ both onlineโฆ
According to Mastercard SpendingPulse, holiday retail sales increased 3.4 percent (excluding auto) this holiday season, with online sales growing 18.8 percent year-over-year. Mastercard SpendingPulse provides insights into overall retail spending trends across all payment types, including cash and check. E-commerce accounted for 14.6 percent of total retail sales this holiday season (Nov. 1 through Dec. 24). Here areโฆ
Most retailers are familiar with how A/B testing can help them optimize different elements of their website to increase engagement, conversions and, ultimately, revenue. From product recommendations to banner images to discounting levels, there's almost an infinite number of elements that can be tested to improve the experience of each site visitor. Most retailers atโฆ
The retail industry today is experiencing some turbulence, to say the absolute least. Technology is advancing faster than we can say โHey Alexa,โ and consumers now have the ability to control many aspects of their lives at the touch of a button. No market is safe from this reinvention revolution. Consider that by 2040, nearlyโฆ
A Colombian government agency is threatening to sue Walmart over a Christmas sweater depicting Santa Claus with what appeared to be three lines of cocaine, reports Business Insider. The now-removed sweater's product description tied the merchandise to Colombia, saying, "the best snow comes straight from South America" and "Santa really likes to savor the momentโฆ