E-Commerce

How to Make Free Shipping Profitable, Part 6
March 18, 2020 at 3:35 pm

The global e-commerce market is booming, and itโ€™s growing faster than the more-saturated U.S. market. Global e-commerce sales increased 20.7 percent last year, surpassing the 14.9 percent growth in the U.S. With such incredible growth numbers, perhaps itโ€™s time to assess how domestic merchants can expand further and tap into international customers. In the past,โ€ฆ

The Important E-Commerce Best Practices Many Retailers Forget
March 12, 2020 at 2:25 pm

Howโ€™s your brandโ€™s post-purchase experience doing? If youโ€™re not entirely sure, you may be putting your reputation at risk. According to Pitney Bowes, 60 percent of millennials share their negative post-purchase experience with others. Traditionally, retailers have focused on the pre-purchase experience, so youโ€™d be forgiven for fixing your energy on that. Brands actively craftโ€ฆ

The Recommerce Revolution
March 5, 2020 at 2:57 pm

Although once mostly limited to tiny local consignment and secondhand shops, fashion and apparel recommerce today includes a range of digitally native companies offering resale, rental, upcycling and/or subscription models. Each of these business models can extend the useful life of apparel and increase the average number of times an item is worn, helping cutโ€ฆ

Looking Forward to the Future of E-Commerce
March 2, 2020 at 3:20 pm

Itโ€™s always risky to try to predict the future of any industry because no one wants to look foolish when their predictions turn out to be wrong. However, itโ€™s also important to look ahead to see where our industries are headed so we donโ€™t fall behind. The world of e-commerce is rapidly changing as consumerโ€ฆ

Enhance Customer Support to Attract, Keep Influential Consumers
February 25, 2020 at 10:40 am

Retailers hoping to succeed in todayโ€™s market need to appeal to an influential and powerful group: millennial and Generation Z consumers. To do this, they need to provide top-notch customer support. These demographics already wield enormous spending power, and will continue to do so for years. Retailers can go a long way toward captivating theseโ€ฆ

The Power of Personalization: How Companies Are Breaking Through to Customers
February 21, 2020 at 12:21 pm

Personalization has become a word that online retailers see everywhere โ€” and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalizationโ€ฆ

D-to-C Brands and Third-Party Marketplaces: An Unexpected Match
February 19, 2020 at 12:01 pm

According to a recent report from eMarketer, there are an estimated 400 direct-to-consumer (D-to-C) brands in operation today. At their core, D-to-C brands are characteristically the same โ€” each has a unique brand identity and each brings an exceptional user experience directly to their consumers, no middleman necessary. However, weโ€™re seeing that for D-to-C brands,โ€ฆ

5 Novel Ways to Win the Tight Race for Online Shoppers
February 12, 2020 at 10:44 am

Youโ€™re not the only one vying for customers. The competition in the e-commerce space is really harsh, and to out-think rivals, you should add more digital flair to your business operations. Not sure where to start? Providers of e-commerce development services recommend these five methods of retaining existing clients and winning new ones: 1. Makeโ€ฆ