E-Commerce

The Power of Personalization: How Companies Are Breaking Through to Customers
February 21, 2020 at 12:21 pm

Personalization has become a word that online retailers see everywhere โ€” and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalizationโ€ฆ

D-to-C Brands and Third-Party Marketplaces: An Unexpected Match
February 19, 2020 at 12:01 pm

According to a recent report from eMarketer, there are an estimated 400 direct-to-consumer (D-to-C) brands in operation today. At their core, D-to-C brands are characteristically the same โ€” each has a unique brand identity and each brings an exceptional user experience directly to their consumers, no middleman necessary. However, weโ€™re seeing that for D-to-C brands,โ€ฆ

5 Novel Ways to Win the Tight Race for Online Shoppers
February 12, 2020 at 10:44 am

Youโ€™re not the only one vying for customers. The competition in the e-commerce space is really harsh, and to out-think rivals, you should add more digital flair to your business operations. Not sure where to start? Providers of e-commerce development services recommend these five methods of retaining existing clients and winning new ones: 1. Makeโ€ฆ

Battling Bots
February 12, 2020 at 10:08 am

During the last Black Hat Conference, an event that brings together some of the biggest players in the cybersecurity industry, PerimeterX conducted a survey in order to assess the current perceptions of bots among the cybersecurity elite. The survey was conducted on the show floor with 304 security experts, and it provides valuable insight intoโ€ฆ

Cashing in on E-Commerce: What We Learned From the Holiday Shopping Season
February 11, 2020 at 12:33 pm

Globally, e-commerce is on the rise as consumers can purchase goods from anywhere in the world with the click of a button. The days of waiting in long lines on Black Friday are over. And consumers can still receive many of the same, and sometimes better, deals as those who venture to brick-and-mortar store locations.โ€ฆ

3 Reasons Why D-to-C Brands Should Say โ€˜Yesโ€™ to Amazon
February 5, 2020 at 12:08 pm

Modern direct-to-consumer (D-to-C) brands, which tend to be digitally native, have cracked the code on the contemporary shopper. Through a unique combination of brand voice, value proposition and storytelling, these brands have created memorable, end-to-end experiences that resonate with consumers on a deep, emotional level. As a result, Forrester forecasts that online spending for D-to-Cโ€ฆ

Retailers Biggest Fear? Survey Says Site Downtime and Poor CX
February 3, 2020 at 11:08 am

A recent report from Lucidworks surveyed retailers to gain insight into how e-commerce companies with $100 million or more in revenue power site performance, including product discoverability, customer experience, and personalization. Understanding shopper intent requires an enormous amount of tuning, tweaking, and data combing. Retailers put endless pressure on themselves to create the perfect shoppingโ€ฆ

What the DHS Crackdown on Counterfeit Goods Means for Online Retailers
January 31, 2020 at 12:30 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss the Department of Homeland Securityโ€™s (DHS) announcement that it will begin cracking down on the sale of counterfeit products online from platforms like Amazon.com. Last Friday, the DHS released a report stating that law enforcement officials will immediately start to identify cases whereโ€ฆ

thredUP, PVH Corp. CEOs on 2020 Retail Trends and Company Growth
January 30, 2020 at 12:59 pm

Each year, the National Retail Federation Foundation releases The List of People Shaping Retailโ€™s Future, a celebration of dynamic individuals shaping the industry. Total Retail had the opportunity to interview a pair of 2020 honorees, James Reinhart, co-founder and CEO, thredUP, and Manny Chirico, chairman and CEO, PVH Corp., as they walked the purple carpet at theโ€ฆ