E-Commerce

The retail industry is changing, fast. Over the past decade, we've seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for e-commerce to close the gap in total market share of sales compared to brick-and-mortar retail. Furthermore,…

While countless businesses are scrambling to find alternative ways to serve their customers, many e-commerce brands have seen significant growth throughout the COVID-19 pandemic. For a lot of consumers, social distancing and business closures have changed how they shop, the lengths they’ll go to purchase a product, and what they’re willing to buy online. This…

It may not come as a huge surprise, but in the current COVID-19 environment, we're seeing an unprecedented shift toward online shopping. Consumers are flocking to online platforms and downloading shopping apps on their phones. Headlines have described platforms like Instacart as being “overwhelmed.” Social distancing and online shopping are like chocolate and peanut butter (two…

Analyzing on-site consumer behaviors is always a strong jumping off point for e-commerce brands looking to better understand shopper behaviors and preferences. And there are plenty of tools available that can help these online brands get at a lot of important information on how their customers navigate through their websites. The resulting data can provide…

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The global e-commerce market is booming, and it’s growing faster than the more-saturated U.S. market. Global e-commerce sales increased 20.7 percent last year, surpassing the 14.9 percent growth in the U.S. With such incredible growth numbers, perhaps it’s time to assess how domestic merchants can expand further and tap into international customers. In the past,…

How’s your brand’s post-purchase experience doing? If you’re not entirely sure, you may be putting your reputation at risk. According to Pitney Bowes, 60 percent of millennials share their negative post-purchase experience with others. Traditionally, retailers have focused on the pre-purchase experience, so you’d be forgiven for fixing your energy on that. Brands actively craft…

Although once mostly limited to tiny local consignment and secondhand shops, fashion and apparel recommerce today includes a range of digitally native companies offering resale, rental, upcycling and/or subscription models. Each of these business models can extend the useful life of apparel and increase the average number of times an item is worn, helping cut…

It’s always risky to try to predict the future of any industry because no one wants to look foolish when their predictions turn out to be wrong. However, it’s also important to look ahead to see where our industries are headed so we don’t fall behind. The world of e-commerce is rapidly changing as consumer…

Retailers hoping to succeed in today’s market need to appeal to an influential and powerful group: millennial and Generation Z consumers. To do this, they need to provide top-notch customer support. These demographics already wield enormous spending power, and will continue to do so for years. Retailers can go a long way toward captivating these…