E-Commerce

New Consumer Insights: Even Virtual Gym and Delivery Subscriptions Not Immune to COVID-19 Effects
April 16, 2020 at 3:50 pm

The ongoing COVID-19 crisis has thrown every sector of retail into disarray, and businesses are struggling to adapt to the rapidly changing environment. Not only are consumer behaviors fundamentally shifting in light of the pandemic, but they're also prompting retailers to consider how their brand aligns to customer expectations, and how to translate this insightโ€ฆ

COVID-19 is a Wake-Up Call for E-Commerce Strategies
April 16, 2020 at 3:40 pm

Over the last few years as e-commerceโ€™s prominence grew, brands and retailers focused on bringing their catalog into a digital setting, maximizing advertising and promotions across distribution and social media channels, and adopting a few โ€œnice to haveโ€ customer experience solutions. As lockdowns, travel restrictions, social distancing, and other measures stemming from the COVID-19 outbreakโ€ฆ

COVID-19 Drives Demand in the Alcohol E-Commerce Space
April 15, 2020 at 10:06 pm

In this video, Editor-in-Chief Joe Keenan interviews Devaraj Southworth, co-founder and CEO of Thirstie, a white-label enterprise platform that offers an e-commerce solution to liquor brands. In this wide-ranging discussion, Southworth shares how the COVID-19 pandemic has impacted Thirstie's business, as well as the alcohol brands Thirstie works with, as well as reports on the consumer behaviorsโ€ฆ

Destination Commerce is Dead, Long Live Anywhere Commerce
April 15, 2020 at 9:28 pm

Commerce is no longer one destination, nor one concept. Commerce is everywhere. Commerce is content, virality, leverage, microservices and cloud-native. This rethink shouldn't surprise as one-fifth of the population worldwide shops online, with e-commerce sales expected to reach $4.8 trillion by 2021. Brands are quickly finding that they need to be able to pivot quicklyโ€ฆ

Retailers Aren't Lazy About Their Survival During the Coronavirus Pandemic
April 14, 2020 at 7:16 pm

The worldwide coronavirus pandemic has caused many retailers to close their physical stores, causing a sudden increase of excess inventory. Nike, for example, saw an inventory spike of 7 percent in its fiscal quarter ending Feb. 29. As a result of the current crisis, retailers are turning to different measures to keep their businesses afloat.โ€ฆ

Michigan to Ban Retailers From Selling 'Nonessential' Items and Other COVID-19 News
April 13, 2020 at 9:54 am

Here are the latest stories to emerge as retailers and brands deal with the impact that the global spread of the coronavirus has had on their businesses. This daily update offers retail executives the chance to stay-up-to-date on all that's happening within the retail industry, particularly as they put into motion their own COVID-19 responseโ€ฆ

A Blog to Help Retailers During the COVID-19 Pandemic
April 13, 2020 at 9:40 am

As the number of cases of COVID-19 increase, so does the associated anxiety. That is where this blog comes in. I've created a blog (Retail Resources) that will be updated each Monday to include the most relevant information and resources I've seen over the past week to help you lead โ€” as well as stayโ€ฆ

Boost Your Online Store's Customer Experience and Retention With A/B Testing
April 9, 2020 at 12:56 pm

In todayโ€™s competitive retail landscape, customer experience (CX) can make or break a brand. The numbers are clear that CX is now a primary factor in growing revenue and retaining customers. That means your storeโ€™s CX is too important to leave to chance. To deliver the experience your customers expect and then surpass their expectationsโ€ฆ

How to Get Started in E-Commerce
April 8, 2020 at 1:06 pm

In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers shopping in physical stores, have had a major impact on small businesses across the country. For brick-and-mortar small businesses that suddenlyโ€ฆ

4 Strategies for Brands to Grow With Less Real-Life Interaction
April 7, 2020 at 11:36 am

In almost all product categories, consumers are making fewer trips to brick-and-mortar stores. When consumers see brands and products on shelves, they can touch, feel and learn about them, and awareness and buying increase. As that real-life exposure decreases, brands feel the pain of lost sales. In fact, when a store closes, only a smallโ€ฆ