E-Commerce

To read part one of this multipart series, click here. The COVID-19 pandemic has caused havoc across the globe, with countries, economies, people and businesses all bearing the brunt of this crisis. The retail industry has been turned upside down, and retail businesses are scrambling to adapt to this new reality by finding sustainable ways…

The COVID-19 outbreak has created unprecedented challenges for sellers of all sizes around the world. There are many businesses that have taken a hard hit as a result of these circumstances, but some sectors of the economy, like e-commerce, have experienced a boom in sales during the pandemic. Due to stay-at-home orders and social distancing,…

We are now more than two months into the COVID-19 pandemic, and with that, we’re seeing a new wave of changes in the behavior of shoppers. Many consumers are becoming more accustomed to our current way of life, while also anticipating what shopping will look like for them once this crisis subsides.

Amazon.com's alleged use of seller data to create competing products further highlights the growing need for CPG companies to implement direct-to-consumer (D-to-C) strategies and take back control over their own future. The debate over whether to go D-to-C has raged across the CPG landscape for a number of years. Those CPG companies that have stood up…

This week, Adobe released its latest Adobe Digital Economic Index, and the data revealed some interesting findings about consumers' e-commerce behavior during the COVID-19 pandemic. According to Adobe's DEI, apparel saw the largest April price decrease in over five years. The average price growth for April has been -2.9 percent; this year that growth is…

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

It's no secret that COVID-19 has transformed how we communicate and interact with each other. Maintaining social distancing guidelines put forth by the CDC has shifted the way that we live our daily lives, but it's not limited to wearing masks and standing six feet apart. One of the most significant changes has been in…

In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…

Target announced last week that it's in the process of acquiring technology from Deliv, a startup that focuses on last-mile batched delivery. Target is acquiring the technology so it can explore new ways to deliver online orders more quickly while also lowering its shipping costs, according to a May 7 blog post on Target's corporate site. Target…

The COVID-19 pandemic has been causing havoc across the globe, with countries, economies, people and businesses all bearing the brunt of this unforeseen crisis. The retail industry has been turned upside down, and retail businesses are scrambling to adapt to this new reality by finding sustainable ways to ensure business continuity. With home quarantines and…