E-Commerce

The Double-Sided Impact of COVID-19 on E-Commerce
May 14, 2020 at 5:04 pm

The COVID-19 outbreak has created unprecedented challenges for sellers of all sizes around the world. There are many businesses that have taken a hard hit as a result of these circumstances, but some sectors of the economy, like e-commerce, have experienced a boom in sales during the pandemic. Due to stay-at-home orders and social distancing,…

COVID-19: Impact on CPG and Retail, Part 2
May 14, 2020 at 3:48 pm

We are now more than two months into the COVID-19 pandemic, and with that, we’re seeing a new wave of changes in the behavior of shoppers. Many consumers are becoming more accustomed to our current way of life, while also anticipating what shopping will look like for them once this crisis subsides.

Amazon’s Alleged Use of Seller Data Strengthens the Case for CPG Brands to Go D-to-C
May 14, 2020 at 11:07 am

Amazon.com's alleged use of seller data to create competing products further highlights the growing need for CPG companies to implement direct-to-consumer (D-to-C) strategies and take back control over their own future. The debate over whether to go D-to-C has raged across the CPG landscape for a number of years. Those CPG companies that have stood up…

Key Findings From Adobe's April Digital Economy Index
May 13, 2020 at 5:19 pm

This week, Adobe released its latest Adobe Digital Economic Index, and the data revealed some interesting findings about consumers' e-commerce behavior during the COVID-19 pandemic. According to Adobe's DEI, apparel saw the largest April price decrease in over five years. The average price growth for April has been -2.9 percent; this year that growth is…

The Secrets of the E-Commerce Brands That Will Survive the COVID-19 Crisis
May 13, 2020 at 3:48 pm

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

Will We Witness a Shift in Consumer Shopping Behavior Post-COVID-19?
May 12, 2020 at 4:56 pm

It's no secret that COVID-19 has transformed how we communicate and interact with each other. Maintaining social distancing guidelines put forth by the CDC has shifted the way that we live our daily lives, but it's not limited to wearing masks and standing six feet apart. One of the most significant changes has been in…

The Future of Retail and America in the Post-COVID World
May 11, 2020 at 7:36 pm

In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…

Target to Acquire Last-Mile Delivery Technology From Deliv
May 10, 2020 at 7:36 pm

Target announced last week that it's in the process of acquiring technology from Deliv, a startup that focuses on last-mile batched delivery. Target is acquiring the technology so it can explore new ways to deliver online orders more quickly while also lowering its shipping costs, according to a May 7 blog post on Target's corporate site. Target…

10 Reasons Retail Will Never Be the Same Post-COVID-19, Part 1
May 8, 2020 at 4:07 pm

The COVID-19 pandemic has been causing havoc across the globe, with countries, economies, people and businesses all bearing the brunt of this unforeseen crisis. The retail industry has been turned upside down, and retail businesses are scrambling to adapt to this new reality by finding sustainable ways to ensure business continuity. With home quarantines and…