E-Commerce

Amazon.com's alleged use of seller data to create competing products further highlights the growing need for CPG companies to implement direct-to-consumer (D-to-C) strategies and take back control over their own future. The debate over whether to go D-to-C has raged across the CPG landscape for a number of years. Those CPG companies that have stood up…

This week, Adobe released its latest Adobe Digital Economic Index, and the data revealed some interesting findings about consumers' e-commerce behavior during the COVID-19 pandemic. According to Adobe's DEI, apparel saw the largest April price decrease in over five years. The average price growth for April has been -2.9 percent; this year that growth is…

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

It's no secret that COVID-19 has transformed how we communicate and interact with each other. Maintaining social distancing guidelines put forth by the CDC has shifted the way that we live our daily lives, but it's not limited to wearing masks and standing six feet apart. One of the most significant changes has been in…

In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…

Target announced last week that it's in the process of acquiring technology from Deliv, a startup that focuses on last-mile batched delivery. Target is acquiring the technology so it can explore new ways to deliver online orders more quickly while also lowering its shipping costs, according to a May 7 blog post on Target's corporate site. Target…

The COVID-19 pandemic has been causing havoc across the globe, with countries, economies, people and businesses all bearing the brunt of this unforeseen crisis. The retail industry has been turned upside down, and retail businesses are scrambling to adapt to this new reality by finding sustainable ways to ensure business continuity. With home quarantines and…

The spread of COVID-19 has quickly transformed how consumers shop, what they buy and what they want from retailers. And many say these new spending and shopping habits will last long after the crisis lifts. These are a few key findings from Capgemini Research Institute’s "The Consumer and COVID-19" survey of more than 11,000 consumers in the U.S.,…

Every day the COVID-19 pandemic brings a new reality, and consumers are expecting quick reactions in this fast-changing climate. To prevent the spread of the virus, retailers have closed their doors — or at least reduced hours and foot traffic — to support social distancing. With physical retail connections disappearing, online is where consumers are making…

During a normal May, retailers would be wrapping up their spring break sales and preparing for Mother’s Day, graduation and other typical summer promotions that would soon follow. However, this isn't a normal May, and many retailers are left scrambling to determine how they can adapt to an increasingly digital path to purchase. There’s no shaking…