E-Commerce

5 Trends Shaping E-Commerce and Retail in North America
May 22, 2024 at 8:18 pm

The retail landscape has undergone a seismic shift in recent years, propelled by the rocket fuel of ever-evolving buying habits, inflation-driven price sensitivity, and the aftershocks of global conflicts. This article explores the trends that show the evolution of shopper expectations, the challenges faced by marketers, the methods employed for segmentation, and the current and…

Benchmark Report Offers View Into the Australian Gift Card Market
May 15, 2024 at 3:21 pm

For the third consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on Australia-based merchants’ gift card programs. The 2024 assessment included a review of the merchants' e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards of the…

Key Findings and Insights From the 2024 Digital Gift Card Leaders Report
May 9, 2024 at 5:03 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Digital Gift Card Leaders, U.S. Edition. This seventh annual report is the market-leading resource on the gift card industry. The comprehensive benchmark study offers readers a thorough assessment of…

Retail Sales Tick Up Slightly in April
May 9, 2024 at 4:53 pm

Retail sales grew modestly from the month before in April, but a shift in the timing of Easter appeared to be behind a slight year-over-year decline, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). Total retail sales, excluding automobiles and gasoline, were up 0.26 percent seasonally…

E-Commerce Tips to Boost Father's Day Sales
April 24, 2024 at 12:13 pm

Even though moms will be celebrated in a few weeks, the time is right for e-commerce businesses to start planning for a successful Father’s Day selling experience. The holiday presents a prime opportunity for online businesses to produce new sales and increase customer retention. According to the National Retail Federation (NRF), three-quarters of consumers celebrated…

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth
April 24, 2024 at 11:19 am

In the crowded and rapidly changing world of e-commerce, understanding the importance of loyal customers is key to achieving sustainable growth and long-term success. VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. For context, these are the customers who continue to buy from you over and over…

Best Practices for Boosting Digital Gift Card Sales
April 24, 2024 at 9:51 am

As part of the Benchmark Report: 2024 Digital Gift Card Leaders, U.S. Edition, a comprehensive report produced by NAPCO Research in conjunction with Blackhawk Network, 100 U.S. merchants’ e-commerce gift card programs were evaluated, including the purchaser and recipient experience for both digital and physical cards of the brands’ own gift card, based upon 135…

3 Strategies to Get Ahead of the 2024 Holiday Season
April 18, 2024 at 2:42 pm

The holiday season has always been a tricky time for retailers, and this year will be no different. With the inflation rate fluctuating between 3 percent and 4 percent, consumer spending behaviors have become increasingly unpredictable. How can retailers forecast the right products and channels to stock their shelves effectively in Q4? To stay agile…

New Report Identifies the US Merchants With the Best Gift Card Programs
April 16, 2024 at 6:15 pm

For the seventh consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on U.S. merchants’ gift card programs. The 2024 assessment included a review of retailers’ e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards of…