E-Commerce
July 15, 2020 at 2:58 pm
One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…
July 12, 2020 at 12:43 pm
In episode 255 of Total Retail Talks, Joe Keenan interviews Paul Goodman, founder and CFO of Pura Vida, a handmade bracelet and jewelry company. Listen in as Goodman discusses his inspiration for starting the company, how Pura Vida supports hundreds of artisans around the world, and the company's distribution channels. He shares how the COVID-19…
July 8, 2020 at 5:31 pm
As part of the 2019 Merchant Gift Card E-Commerce Evaluation, a comprehensive report produced by Blackhawk Network, a company that delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people, in partnership with NAPCO Research (NAPCO Research and Total Retail both are brands of parent company NAPCO Media), a cross-platform…
July 6, 2020 at 4:17 pm
As more and more states and cities inch toward a post-COVID existence, many considerations are falling on the shoulders of retailers. So much changed for people during quarantine, and how they shop is likely at the top of the list. Retailers, both online and brick-and-mortar, have to rethink their customer experience so that people are…
June 29, 2020 at 9:01 pm
Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…
June 24, 2020 at 5:04 pm
From the way we consume media, music and more, it's clear the world is a completely different place than it was 25 years ago. E-commerce is no exception. Whether it’s socks, stocks, software, etc., chances are we can get it online. In 2019, global e-commerce sales amounted to $3.53 trillion, and are projected to grow…
June 20, 2020 at 10:11 am
In episode 252 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pradeep Elankumaran, co-founder and CEO of Farmstead, an online grocery retailer that offers free delivery and fresh, locally sourced foods. Listen in as Elankumaran discusses his career background in technology, his inspiration for founding the company, and the growth of online grocery during the COVID-19…
June 17, 2020 at 8:25 am
This webinar will explore how forward-thinking companies are transforming the customer experience across B2C and B2B channels.
June 15, 2020 at 3:20 pm
Walmart announced yesterday a new partnership with e-commerce shopping platform Shopify, now used by over 1 million businesses. The deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace this year. The partnership will greatly expand the reach of the participating brands by placing them in…
June 12, 2020 at 12:32 pm
It’s been three months since COVID-19 was officially declared a pandemic by the World Health Organization, and the world is continuing to adapt to what many are calling the “new normal.” All types of industries have been affected by the crisis, but retailers specifically are in a tough spot: consumer behavior has shifted seemingly overnight…
