E-Commerce
July 23, 2020 at 6:34 pm
The retail spaces that shoppers will return to following the COVID-19 pandemic won't be the same ones they shopped in previously. Associates and consumers will have to develop and adjust to new shopping behaviors that minimize physical touch and closeness. This period will be marked by innovation and experimentation, as retailers attempt to drive increased…
July 23, 2020 at 6:15 pm
When you first started to think about your e-commerce site, you envisioned how it would look: the placement of your logo, the color landscape and, of course, the extra touches that would best show off your product. Your goal was to drive traffic to your site, but by now you’ve learned that visitors don’t always…
July 21, 2020 at 3:53 pm
Our expert speakers will provide insights into how digital authentication can deter fraud and satisfy shoppers.
July 21, 2020 at 12:06 pm
Conversion rate is one of the primary metrics for evaluating e-commerce success. I've divided this e-commerce conversion optimization guide into two parts. Click here to read part one. In part two, I will focus on the checkout experience, shipping and returns, and website speed and performance optimization ideas. Ideas to Optimize the Checkout Experience The…
July 20, 2020 at 5:24 pm
In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…
July 16, 2020 at 6:22 pm
Spending is predicted to hit a record this back-to-school season, as parents stock up on expensive technology like laptops, tablets and headphones, according to a National Retail Federation (NRF) survey. Parents of kids in elementary through high school plan to spend an average $789.49 per family, topping a previous record of $696.70. The NRF polled 7,481…
July 16, 2020 at 5:38 pm
The transition to e-commerce is the most unique and welcomed change that has ever happened to trade. With it we saw the rise of online marketplaces and direct-to-consumer business models that provided incredible value to customers. However, it’s no secret that business-to-consumer (B-to-C) has been the main focus for entrepreneurship and innovation over the course…
July 16, 2020 at 5:01 pm
Studies show that COVID-19 has changed buying habits permanently. Shoppers are more likely to purchase from local brands, prefer contactless payments, and choose online shopping over going to a physical store for a wider range of categories than before. As proof, global retail website traffic in March amounted to 14.3 billion visits, with Amazon.com being…
July 15, 2020 at 2:58 pm
One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…
July 12, 2020 at 12:43 pm
In episode 255 of Total Retail Talks, Joe Keenan interviews Paul Goodman, founder and CFO of Pura Vida, a handmade bracelet and jewelry company. Listen in as Goodman discusses his inspiration for starting the company, how Pura Vida supports hundreds of artisans around the world, and the company's distribution channels. He shares how the COVID-19…
