E-Commerce
July 21, 2020 at 12:06 pm
Conversion rate is one of the primary metrics for evaluating e-commerce success. I've divided this e-commerce conversion optimization guide into two parts. Click here to read part one. In part two, I will focus on the checkout experience, shipping and returns, and website speed and performance optimization ideas. Ideas to Optimize the Checkout Experience The…
July 20, 2020 at 5:24 pm
In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…
July 16, 2020 at 6:22 pm
Spending is predicted to hit a record this back-to-school season, as parents stock up on expensive technology like laptops, tablets and headphones, according to a National Retail Federation (NRF) survey. Parents of kids in elementary through high school plan to spend an average $789.49 per family, topping a previous record of $696.70. The NRF polled 7,481…
July 16, 2020 at 5:38 pm
The transition to e-commerce is the most unique and welcomed change that has ever happened to trade. With it we saw the rise of online marketplaces and direct-to-consumer business models that provided incredible value to customers. However, it’s no secret that business-to-consumer (B-to-C) has been the main focus for entrepreneurship and innovation over the course…
July 16, 2020 at 5:01 pm
Studies show that COVID-19 has changed buying habits permanently. Shoppers are more likely to purchase from local brands, prefer contactless payments, and choose online shopping over going to a physical store for a wider range of categories than before. As proof, global retail website traffic in March amounted to 14.3 billion visits, with Amazon.com being…
July 15, 2020 at 2:58 pm
One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…
July 12, 2020 at 12:43 pm
In episode 255 of Total Retail Talks, Joe Keenan interviews Paul Goodman, founder and CFO of Pura Vida, a handmade bracelet and jewelry company. Listen in as Goodman discusses his inspiration for starting the company, how Pura Vida supports hundreds of artisans around the world, and the company's distribution channels. He shares how the COVID-19…
July 8, 2020 at 5:31 pm
As part of the 2019 Merchant Gift Card E-Commerce Evaluation, a comprehensive report produced by Blackhawk Network, a company that delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people, in partnership with NAPCO Research (NAPCO Research and Total Retail both are brands of parent company NAPCO Media), a cross-platform…
July 6, 2020 at 4:17 pm
As more and more states and cities inch toward a post-COVID existence, many considerations are falling on the shoulders of retailers. So much changed for people during quarantine, and how they shop is likely at the top of the list. Retailers, both online and brick-and-mortar, have to rethink their customer experience so that people are…
June 29, 2020 at 9:01 pm
Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…
