E-Commerce
October 7, 2020 at 2:54 pm
In part one of this multipart series, it was clear that L'Oréal’s e-commerce partnerships are a long-term strategy for improving the customer experience, which will ultimately lead to increased return on investment. In the second part of this series, I detail how L'Oréal is using technology to improve data transparency, as well as how the…
October 6, 2020 at 8:33 pm
The RealReal announced yesterday that it has partnered with Gucci for an online consignment shop through the end of 2020. Gucci is the most in-demand men’s brand on The RealReal for a third consecutive year, and is the No. 2 brand on the luxury consignment marketplace behind Louis Vuitton. In addition, The RealReal reported that Gucci has seen…
October 1, 2020 at 3:28 pm
As we all have been sheltering in place in the midst of the global pandemic, e-commerce has been on the rise as many companies have had to close retail operations or simply shut down. Over the last six months, growth rates of e-commerce purchases have skyrocketed, accelerating a trend that began years prior to the…
September 30, 2020 at 2:10 pm
As e-commerce is expected to account for 22 percent of global retail sales by 2023, all brands must find new ways to elevate their digital presence. Smart brands need to evaluate their go-to-market strategy so that they get a complete picture of their customers' shopping journeys by analyzing offline and online customer sentiment. These types…
September 29, 2020 at 6:07 pm
Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…
September 29, 2020 at 2:45 pm
Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,…
September 28, 2020 at 2:54 pm
Beginning in late July, a number of major retailers announced they will be closing stores on Thanksgiving Day for the first time in years. Walmart kicked it all off, stating it will be closing its stores on the U.S. holiday for the first time in 30 years, with many other retailers, including Target, quick to…
September 24, 2020 at 10:09 pm
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published in Total Retail Report titled, "4 Key E-Commerce Trends Ahead of COVID-19 Christmas," by Scott Hirsch, CEO of Media Direct. In the article, Hirsch lists four things retailers should plan for as they prepare for the first-ever…
September 24, 2020 at 9:08 pm
COVID-19 has left an indelible mark on many sectors. Consumers are continuing to shift priorities and spending habits as they adjust to new realities. Across the country, children are back to school in many different forms. Back-to-school marks the second busiest season of the year for retailers; an event that's only superseded by the holidays.…
September 23, 2020 at 8:41 pm
Amazon.com has made signals over the past few weeks that Prime Day could kick off in the coming weeks, CNBC reported. The e-commerce giant confirmed in July that it would be postponing the two-day shopping event in the U.S. and said Prime Day would take place in the fourth quarter. It previously told third-party sellers to use the week of…
