E-Commerce

When my wife and I started a small e-commerce business in our living room seven years ago, we could have never imagined that we would grow it into a $100 million online fashion retailer. This journey has been full of ups and downs, opportunities and missteps. I couldn’t be more grateful for what we’ve achieved…

In episode 276 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sean Kell, CEO of Blue Nile, the largest e-commerce retailer of GIA-certified diamonds and fine jewelry. Listen in as Kell discusses his career journey leading up to his joining Blue Nile last year, the company's recently announced store expansion plan, and why now is…

People are spending a lot more time inside than they used to, which has obviously led to more time online. We’re video chatting more, gaming more and, of course, shopping online more. Whether you’re peddling pet clothes, furniture or even medical essentials, you’re going to see a surge in orders as the pandemic holiday crush…

Holiday shoppers went online Monday and spent $10.8 billion, setting a record for the largest U.S. online shopping day ever, reports CNBC. According to Adobe Analytics data, Cyber Monday spending rose 15.1 percent year-over-year, however, this year's spend came in short of Adobe’s forecast of $12.7 billion. Adobe data also revealed that curbside pickup increased 30…

Black Friday saw consumers opt for shopping on their phones and laptops rather than venture out to brick-and-mortar stores. Online sales on Black Friday hit a new record, with consumers spending $9.0 billion, an increase of 21.6 percent year-over-year (YoY), according to Adobe Analytics data. Black Friday 2020 represents the second largest online spending day in U.S. history,…

Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing. Stand out by running chance-to-win promotions that are designed to motivate…

According to Adobe Analytics data, Thanksgiving Day hit a new record with consumers spending $5.1 billion online, an increase of 21.5 percent year-over-year (YoY). Furthermore, nearly half (46.5 percent) of all online sales came from smartphones yesterday, a new record. Retailers that offer curbside pickup benefited from a 31 percent higher conversion rate of traffic to their sites. Adobe…

We’re already getting super hyped for the holiday season. From delicate snowfalls to generous gift-giving to spending time with family and loved ones, it really is the most wonderful time of the year. If you work in retail, however, the holiday season can mean something very different. Many boutique owners find themselves busier than ever…

It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then ... poof, they’re gone. What happened?…

The National Retail Federation (NRF) yesterday forecasted that holiday sales during November and December will increase between 3.6 percent and 5.2 percent over 2019 to between $755.3 billion and $766.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with a 4 percent increase to $729.1 billion last year and an average holiday…