E-Commerce

How E-Commerce Quizzes Boost Conversion Rates With Personalization
January 11, 2021 at 9:13 pm

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

Amazon Shuts Down Amazon Pantry
January 11, 2021 at 8:32 pm

Amazon.com has shuttered Amazon Pantry (originally known as Prime Pantry), its grocery and household essentials delivery service, according to Bloomberg.com. Launched in 2014, Amazon Pantry was one of the retailer’s first forays into selling food online. It featured a selection of shelf-stable food and snacks, as well as cleaning products, designed to get shoppers to…

Digital Strategy Questions to Ask Before Adding a D-to-C Channel to Your B-to-B Business
January 4, 2021 at 8:25 pm

As COVID-19 continues taking an immeasurable toll on our lives and businesses, wholesale vendors and retailers have had to shift sales strategies fast. The online channel, however, continues to see significant growth during the pandemic, positioning companies with existing e-commerce websites in better shape to weather the storm. In fact, McKinsey & Company reported how…

Lessons Learned After Years in E-Commerce
December 9, 2020 at 3:28 pm

When my wife and I started a small e-commerce business in our living room seven years ago, we could have never imagined that we would grow it into a $100 million online fashion retailer. This journey has been full of ups and downs, opportunities and missteps. I couldn’t be more grateful for what we’ve achieved…

Why Blue Nile is Growing its Store Count Amid a Pandemic
December 7, 2020 at 7:22 pm

In episode 276 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sean Kell, CEO of Blue Nile, the largest e-commerce retailer of GIA-certified diamonds and fine jewelry. Listen in as Kell discusses his career journey leading up to his joining Blue Nile last year, the company's recently announced store expansion plan, and why now is…

Is Your Online Store Ready for the Holiday Rush?
December 3, 2020 at 10:02 am

People are spending a lot more time inside than they used to, which has obviously led to more time online. We’re video chatting more, gaming more and, of course, shopping online more. Whether you’re peddling pet clothes, furniture or even medical essentials, you’re going to see a surge in orders as the pandemic holiday crush…

Cyber Monday E-Commerce Sales Reach Record $10.8B
December 1, 2020 at 2:31 pm

Holiday shoppers went online Monday and spent $10.8 billion, setting a record for the largest U.S. online shopping day ever, reports CNBC. According to Adobe Analytics data, Cyber Monday spending rose 15.1 percent year-over-year, however, this year's spend came in short of Adobe’s forecast of $12.7 billion. Adobe data also revealed that curbside pickup increased 30…

Amid Pandemic, Black Friday Sales Boom Online
November 30, 2020 at 1:04 pm

Black Friday saw consumers opt for shopping on their phones and laptops rather than venture out to brick-and-mortar stores. Online sales on Black Friday hit a new record, with consumers spending $9.0 billion, an increase of 21.6 percent year-over-year (YoY), according to Adobe Analytics data. Black Friday 2020 represents the second largest online spending day in U.S. history,…

5 Digital Activations to Drive Holiday E-Commerce Efforts
November 30, 2020 at 9:09 am

Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing. Stand out by running chance-to-win promotions that are designed to motivate…

Thanksgiving Shoppers Move Online, Spend Record Amount
November 27, 2020 at 11:33 am

According to Adobe Analytics data, Thanksgiving Day hit a new record with consumers spending $5.1 billion online, an increase of 21.5 percent year-over-year (YoY). Furthermore, nearly half (46.5 percent) of all online sales came from smartphones yesterday, a new record. Retailers that offer curbside pickup benefited from a 31 percent higher conversion rate of traffic to their sites. Adobe…