E-Commerce
February 23, 2021 at 4:31 pm
All too often, the human side of e-commerce marketing is overlooked. It’s tempting to focus on new technologies that shape e-commerce marketing, but equally important are the marketing professionals who implement those tools. There's a gap in the industry’s understanding of e-commerce marketing teams and how they've evolved alongside technology. That is why the team…
February 23, 2021 at 2:05 pm
Many omnichannel brands are still looking at e-commerce as one of many priorities for retail. In reality, it should be the priority. In a post-pandemic landscape, lack of commitment to a digital-first approach forces various sales channels to compete against each other to the detriment of a brand. A battle erupts over investment, inventory, marketing efforts and…
February 11, 2021 at 5:14 pm
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss forecasted consumer spending this Valentine's Day. We break down the National Retail Federation’s annual Valentine's Day consumer spending survey, including the trade association's forecast for how COVID-19 will impact Americans’ holiday plans. To see more findings from the NRF's annual…
February 10, 2021 at 2:31 pm
The consumer experience has never been more vital for the success of your brand. If you’ve mastered selling through your channel partners, now you have a new challenge ahead: shifting to direct-to-consumer (D-to-C), with the global pandemic accelerating this transformation. Product-based marketing doesn’t work anymore. Consumers are no longer thinking in terms of just buying…
February 4, 2021 at 4:34 pm
Many companies are now wondering about the long-term impact of coronavirus on the retail and e-commerce industry, and what lasting changes it may leave. Despite the doom mongering, many brick-and-mortar stores are doing very nicely online, and so are smaller e-commerce players, with average e-commerce businesses reporting a 15 percent increase in annual revenue since…
January 27, 2021 at 12:52 pm
As we begin a new year, it's a good time to take a look at what lies ahead for retailers and online merchants. While COVID-19 brought many retailers to the breaking point in 2020, it also accelerated retail technology trends that had already been infiltrating the industry over the years. Here are some of the…
January 26, 2021 at 7:48 pm
The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…
January 21, 2021 at 11:40 am
2020 has affected lots of aspects of everyday life, including how we shop for essentials. The shift to online shopping for groceries was rapid and unprecedented. In fact, it's estimated that e-commerce sales in the U.S. will increase by 18 percent in 2020, while brick-and-mortar retailers will face a 14 percent drop. Most believe this…
January 20, 2021 at 1:55 pm
2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct…
January 20, 2021 at 11:43 am
The zeitgeist of 2020 retail commerce can be summarized in two words: survival mode. COVID-19 kept shoppers at home, away from brick-and-mortar stores, and encouraged many consumers to order online for the first time, adding their purchases to the already increased activity of users already confident in digital transactions. The pandemic increased e-commerce sales 44…
