E-Commerce

Seasons greetings! Yes, technically it’s still autumn, but retailers are already getting into the mode of preparing for the holiday shopping season. And amid a year unlike any other, the holiday should feel particularly unique — perhaps, even daunting — as consumers continue to adapt to a largely digital-first world and brands gear up to…

In this week’s Retail Right Now, Total Retail's Joe Keenan and Ashley Chiaradio discuss the brand's Top 100 Fastest-Growing Retailers report, a ranking of publicly traded companies based on year-over-year net sales growth. This year's rankings are a testament to the value retailers are realizing by digitally transforming their businesses. The No. 1 company on this…

Several major retailers have signaled that they're using Amazon Prime Day 2020, which runs today and tomorrow, as the starting point to begin their holiday sales — even though they're not mentioning Amazon.com directly. On Monday, for example, J.C. Penney launched an event that runs through Wednesday that allows "shoppers to get a jump start on…

For online retailers, shopping cart abandonment has long been a nagging problem, frustrating efforts to convert shoppers despite big investments in improving their online customer experience. But while the problem is hardly new, it has become particularly acute amid the coronavirus pandemic. From the onset of the pandemic through mid-June, shoppers’ cart abandonment rate stood…

In part one of this multipart series, it was clear that L'Oréal’s e-commerce partnerships are a long-term strategy for improving the customer experience, which will ultimately lead to increased return on investment. In the second part of this series, I detail how L'Oréal is using technology to improve data transparency, as well as how the…

The RealReal announced yesterday that it has partnered with Gucci for an online consignment shop through the end of 2020. Gucci is the most in-demand men’s brand on The RealReal for a third consecutive year, and is the No. 2 brand on the luxury consignment marketplace behind Louis Vuitton. In addition, The RealReal reported that Gucci has seen…

As we all have been sheltering in place in the midst of the global pandemic, e-commerce has been on the rise as many companies have had to close retail operations or simply shut down. Over the last six months, growth rates of e-commerce purchases have skyrocketed, accelerating a trend that began years prior to the…

As e-commerce is expected to account for 22 percent of global retail sales by 2023, all brands must find new ways to elevate their digital presence. Smart brands need to evaluate their go-to-market strategy so that they get a complete picture of their customers' shopping journeys by analyzing offline and online customer sentiment. These types…

Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…

Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,…