E-Commerce

5 Things to Learn From L’Oreal’s D-to-C Transformation
February 10, 2021 at 2:31 pm

The consumer experience has never been more vital for the success of your brand. If you’ve mastered selling through your channel partners, now you have a new challenge ahead: shifting to direct-to-consumer (D-to-C), with the global pandemic accelerating this transformation. Product-based marketing doesn’t work anymore. Consumers are no longer thinking in terms of just buying…

5 Hidden Trends That Will Shape E-Commerce in 2021
February 4, 2021 at 4:34 pm

Many companies are now wondering about the long-term impact of coronavirus on the retail and e-commerce industry, and what lasting changes it may leave. Despite the doom mongering, many brick-and-mortar stores are doing very nicely online, and so are smaller e-commerce players, with average e-commerce businesses reporting a 15 percent increase in annual revenue since…

The Key Trends for Retail and E-Commerce in 2021
January 27, 2021 at 12:52 pm

As we begin a new year, it's a good time to take a look at what lies ahead for retailers and online merchants. While COVID-19 brought many retailers to the breaking point in 2020, it also accelerated retail technology trends that had already been infiltrating the industry over the years. Here are some of the…

3 E-Commerce Priorities for Global Leaders in 2021
January 26, 2021 at 7:48 pm

The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…

Can CPG Companies Become E-Commerce Experts?
January 21, 2021 at 11:40 am

2020 has affected lots of aspects of everyday life, including how we shop for essentials. The shift to online shopping for groceries was rapid and unprecedented. In fact, it's estimated that e-commerce sales in the U.S. will increase by 18 percent in 2020, while brick-and-mortar retailers will face a 14 percent drop. Most believe this…

Catalog and Digital Marketing … The Future is Here Now
January 20, 2021 at 1:55 pm

2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct…

E-Commerce Success in 2021 Comes Down to These 3 Areas
January 20, 2021 at 11:43 am

The zeitgeist of 2020 retail commerce can be summarized in two words: survival mode. COVID-19 kept shoppers at home, away from brick-and-mortar stores, and encouraged many consumers to order online for the first time, adding their purchases to the already increased activity of users already confident in digital transactions. The pandemic increased e-commerce sales 44…

NRF: 2020 Holiday Retail Sales Grew 8.3%
January 18, 2021 at 12:49 pm

Holiday retail sales rose a stronger-than-expected 8.3 percent from 2019, or $789.4 billion, according to data released by the National Retail Federation on Friday. Consumers apparently embraced the gift-giving season as a way to cheer themselves up during the pandemic. The numbers include online and other non-stores sales, which were up 23.9 percent at $209 billion. The NRF had forecast that sales during…

How E-Commerce Quizzes Boost Conversion Rates With Personalization
January 11, 2021 at 9:13 pm

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

Amazon Shuts Down Amazon Pantry
January 11, 2021 at 8:32 pm

Amazon.com has shuttered Amazon Pantry (originally known as Prime Pantry), its grocery and household essentials delivery service, according to Bloomberg.com. Launched in 2014, Amazon Pantry was one of the retailer’s first forays into selling food online. It featured a selection of shelf-stable food and snacks, as well as cleaning products, designed to get shoppers to…