E-Commerce

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey.

How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share…

Many entrepreneurs have turned to e-commerce thanks to its incredible flexibility and extraordinary earning potential. However, as is the case with any business, there are challenges to be aware of — and the challenges in the e-commerce sector can be particularly unique, especially in the light of a tumultuous economy. How the Economy Affects E-Commerce Recent…

Amazon.com U.S. retail sales will total $641.3 billion in 2024, an increase of 19.9 percent or $106.6 billion from 2023, according to a new report from digital retail consultancy Momentum Commerce that tracks Amazon's U.S. retail sales as well as hundreds of Amazon product categories. According to the report, the following top-level, physical goods categories…

Amidst the rise of artificial intelligence and changing customer preferences, the retail industry is experiencing a significant transformation. This means it's more crucial than ever for your retail business to keep up and provide the best experience for your customers. Value-driven customers seek high-quality service and fair prices for the products they purchase. They often…

Retail sales showed a strong beginning for the year in January, nearly matching December’s busy holiday spending and rising significantly year-over-year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). Total retail sales were up 2.34 percent unadjusted YoY in January, according to the Retail Monitor.…

After several years of altered consumer behavior and often-conflicting news about the economy throughout 2023, retailers have sometimes found it challenging to understand what’s normal customer behavior now. Regardless of the trends and pre-holiday forecasts, assessing how your store actually performed is the key to preparing for a stronger holiday season performance in 2024 —…

Regardless of how clever today’s e-commerce storefronts are, their digital interfaces lack one particular quality: the ability to mimic human expression — and research indicates it’s more than just a makeover. E-commerce and the “digital storefront” have existed for a little more than two decades. In that time, online shopping has come a long way…

There's just one problem: consumers might not like artificial intelligence, at least not in an e-commerce context. Recently, we conducted a survey of 2,000 consumers, and its results on this front were unambiguous: 85 percent of shoppers reported that they were not interested in using AI to help make purchasing decisions, and 60 percent said…

In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is…