E-Commerce

Nordstrom announced it will debut its own Livestream Shopping channel as part of a broader strategy to dive into e-commerce livestreaming, CNBC reported. E-commerce livestreaming is already very popular in Asia, and brands are trying to replicate that trend here. Shoppable livestreams, similar to QVC, have been slower to take off in the U.S. According to…

It comes as no surprise that in these challenging times, brands are pulling out all the stops to engage consumers and increase conversions, ranking customer experience as their top priority for driving business growth. In their effort to ensure that online shoppers complete their purchase process — and keep coming back — companies have invested…

In a year of unprecedented upheaval and change, Amazon.com has taken over the retail sector and become a trailblazer in the new remote economy of working — and shopping — at home. In its Q3 2020 earnings report, revenue grew by 37 percent and net income tripled year-over-year to $6.3 billion. Brands that may have…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

The challenges retailers are facing in 2021 aren't simply regional anomalies. From the economic instability and demand volatility caused by the COVID-19 pandemic to sustainability concerns from rising levels of waste, these obstacles exist on a global scale and will only continue to evolve in the years to come. Finding the right answers requires an…

Amazon.com's recent acquisition of Australia-based Shopify competitor Selz is starting to drum up speculation, coincidentally just as Shopify released strong financial results last month. The purchase occurred in January without any publicity, which sparks questions around the intent of the acquisition and what it means for the future of commerce. CPG firms should pay close…

The National Retail Federation (NRF) is anticipating that retail sales will grow between 6.5 percent and 8.2 percent in 2021, the trade group announced yesterday. This would bring the total sales to more than $4.33 trillion. “Despite the continuing health and economic challenges COVID-19 presents, we're very optimistic that healthy consumer fundamentals, pent-up demand, and widespread…

All too often, the human side of e-commerce marketing is overlooked. It’s tempting to focus on new technologies that shape e-commerce marketing, but equally important are the marketing professionals who implement those tools. There's a gap in the industry’s understanding of e-commerce marketing teams and how they've evolved alongside technology. That is why the team…

Many omnichannel brands are still looking at e-commerce as one of many priorities for retail. In reality, it should be the priority. In a post-pandemic landscape, lack of commitment to a digital-first approach forces various sales channels to compete against each other to the detriment of a brand. A battle erupts over investment, inventory, marketing efforts and…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss forecasted consumer spending this Valentine's Day. We break down the National Retail Federation’s annual Valentine's Day consumer spending survey, including the trade association's forecast for how COVID-19 will impact Americans’ holiday plans. To see more findings from the NRF's annual…