E-Commerce

Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked “purchase” from the comfort and safety of their homes — and many for the first time. Consumers’ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, they…

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question worth asking because 87 percent of companies say they’ll compete on CX this year. Meanwhile, the ways that people can buy online keep evolving, which means…

In 2020, the e-commerce industry saw a boom in popularity, with online spending accounting for 21.3 percent of total retail sales. With research suggesting that online purchases will make up half the growth in the global retail sector by 2025, retail marketers will need to get creative in how they attract, engage and retain customers.…

Like so many other e-commerce categories in the last year-plus, the gift card market in the United Kingdom is seeing significant growth. According to recent research from the Gift Card and Voucher Association (GCVA) supported by Blackhawk Network, the market is now worth £6.9 billion, up almost £1 billion from its previous evaluation in 2019.…

The rapid growth of online shopping over the past year has been welcomed news for merchants facing a decrease in brick-and-mortar sales stemming from the pandemic. A recent report found that U.S. e-commerce sales were up 44 percent in 2020 compared to the previous year. However, despite record e-commerce growth during the past 12 months,…

There are some brands that pave the way for innovation in e-commerce and inspire change through the industry as a whole. For years, Nike has been a market leader for rethinking direct-to-consumer (D-to-C) approaches — first by ditching Amazon.com and other major retailers, and more recently through its refurbished sneaker resale program. The brand's actions often dictate…

The pandemic has undoubtedly accelerated the shift to e-commerce by half a decade, with more people than ever before opting to shop online for items like groceries that have always dominated traditional brick-and-mortar retail. Now that customers have experienced the convenience of shopping online for products they never imagined, it’s unlikely that they’ll return to…

We’ll discuss how brands are overcoming customer acquisition and retention-related challenges in this new retail environment.

Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchants…

A little over a decade ago, retailers applauded that they could move away from self-hosted, licensed e-commerce platforms with high development and support costs and painful upgrade paths. Many made the move to all-in-one SaaS platforms at a lower cost, with basic functionality for e-commerce, and app or plug-in marketplaces to add more features. Fast-forward…