E-Commerce

The global e-commerce landscape would, at this point, be unimaginable without Amazon.com. In fact, Amazon is often used synonymously with the term e-commerce: Amazon is e-commerce. However, this statement doesn't hold up if you take a closer look at the market shares worldwide. Amazon’s market share in Europe is just 9.8 percent as of September…

American Eagle Outfitters (AEO) has recently introduced its first digital clothing collection on Bitmoji, the cartoon avatar creation platform owned by Snapchat, according to a company news release. With this new initiative, users can view the retailer's back-to-school collection on virtual representations of brand ambassadors Addison Rae, Chase Stokes, Madison Bailey, Caleb McLaughlin and Jenna Ortega. Their…

While developers and CTOs worldwide perform Oscar-worthy "Red Queen" impersonations, screaming that for e-commerce it’s “off with its head,” it's worth stepping back to review the actual costs of going headless. Here, we’ll discuss headless e-commerce and its associated effects on costs and content. Headless, Simplified Headless e-commerce isn’t new. “Going headless” means separating your…

It’s no secret that the pandemic accelerated the pace at which e-commerce is growing — with marketing strategies dynamically pivoting to meet the ever-evolving change in consumer behavior. In-person retail was hit hard by rolling lockdowns, forcing consumers to shop from the safety of their homes, and consequently disrupting consumer behavior for decades to come.…

With consumer demand for gift cards sustaining even after peak interest during the height of the COVID-19 pandemic, retailers and brands are in search of ways to boost the performance of their gift card programs (i.e., drive more sales), particularly online. To help in that quest, NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive evaluation of…

Remember when you would walk into a store, browse the merchandise, chat with a sales assistant, maybe try on a few things, and head to the register when you were ready to buy? It’s a breeze of an experience, but one that takes strategic, intentional effort to replicate when it moves online. With e-commerce growth…

High-end retailer Rebecca Minkoff has begun offering hundreds of clothing items on its website for rent without requiring a membership in a subscription service like those offered by some other fashion companies. The service is enabled through technology from CaaStle, which has created rental-subscription programs for companies such as Express. CaaStle's offering, called BORROW, allows customers…

Consumers plan to spend record amounts for both school and college supplies as families and students plan to return to in-person classrooms this fall, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. Families with children in elementary through high school plan to spend an average…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss back-to-school spending and behavior. Key data from recent consumer surveys on trends and forecasts show that retailers should prepare for a busy back-to-school season this year. For example, KPMG reports that BTS spending is expected to increase 9 percent year-over-year,…

Wholesale is so 2019. Enter 2021, a year of continued post-ish pandemic e-commerce growth, countless brands pulling back on wholesale partnerships to go direct to consumer (D-to-C), and the ultimate wholesale-marketing bridge: marketplaces. Retailers spent 2020 duct-taping together broken supply chains, reeling from wholesale partners slashing orders as stores shuttered across the country, and scrambling…