E-Commerce

Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jason Stuckey, general manager, North America at Linnworks, a total commerce solution that connects, manages and automates commerce operations. Listen in as Stuckey discusses his background in e-commerce, what makes Linnworks' offerings and solutions unique, and his perspective on the current state of the…

Congratulations, you're starting an e-commerce business! Perhaps you’ve decided to set up your own storefront vs. selling through a big marketplace like Amazon.com or Walmart. Or you’re looking to build your own to complement a presence on those channels. Either way, having your own site is a solid move. It lets you own the customer…

The very nature of the modern e-commerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience, not just a transaction. Now there’s a seismic shift on the horizon that could shake things up more than ever. Livestreaming e-commerce, estimated to already be…

Kick off the holiday season with Sensormatic’s annual retailer holiday guide which reveals how consumers will shop this holiday season.

HomeGoods, one of the nation's leading off-price home décor retailers, on Tuesday introduced e-commerce on HomeGoods.com, reports Yahoo. The online shop will offer a selection of high-quality, globally sourced products similar to what's found in HomeGoods retail stores, selling categories including bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet, and storage/organization. Online shoppers can…

With the holidays right around the corner, retail brands will be looking for ways to stand out in a crowded marketplace. They’ll have to look hard, because they’ll be facing unprecedented competition. Over the past year, many B-to-B-to-C businesses battered by the pandemic shifted their infrastructure to eliminate the middleman, creating the most saturated direct-to-consumer…

Retailers invest a lot of money into what they think consumers want to see — offering pristine professional photos and partnering with mega-influencers to promote their products. However, a new report by Stackla finds that what consumers most want to see from brands is the same real and relevant content they’re seeing and sharing on social…

In the past year, retailers have quickly ramped up their e-commerce offerings, but they still have a blind spot: when shoppers stumble on obstacles along the path to purchase, they’re unlikely to ask for help. As a result, sellers are losing out on big opportunities. That’s the surprising truth revealed by new consumer research from digital experience…

The future of retail, and the CPG brands that fill its shelves, has already arrived. If you're not yet omnichannel, your chances of survival are slim. If you're not working with data in real time, your decision making will be restrained and ill-informed. If you're not adopting a platform-centric orchestration mindset, your growth will be…