E-Commerce
The pandemic has undoubtedly accelerated the shift to e-commerce by half a decade, with more people than ever before opting to shop online for items like groceries that have always dominated traditional brick-and-mortar retail. Now that customers have experienced the convenience of shopping online for products they never imagined, itโs unlikely that theyโll return toโฆ
Weโll discuss how brands are overcoming customer acquisition and retention-related challenges in this new retail environment.
Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchantsโฆ
A little over a decade ago, retailers applauded that they could move away from self-hosted, licensed e-commerce platforms with high development and support costs and painful upgrade paths. Many made the move to all-in-one SaaS platforms at a lower cost, with basic functionality for e-commerce, and app or plug-in marketplaces to add more features. Fast-forwardโฆ
New data from the 2021 Adobe Digital Economy Index makes it clear: online spending is surging and shows no signs of stopping. In fact, Adobe expects that by 2022, e-commerce will become a $1 trillion market. To stay competitive and efficient in this increasingly critical space โ and to enable a more robust customer experienceโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the upcoming Motherโs Day holiday and what retail trends we can expect to see this year. The UPS issued its first โUPS Pulse Perspectives: Motherโs Day Surveyโ to better understand how consumers are preparing for the first major gift-giving holiday ofโฆ
During the pandemic-induced online shopping boom, retailers invested in e-commerce capabilities out of necessity. As consumers shifted to retailers with online ordering, merchants were scrambling to provide new digital order and delivery options. These investments helped capture more market share, but now that stores are reopening and there's little market share remaining to capture, retailersโฆ
If the pandemic has taught us anything, itโs that retailers need to be flexible and nimble in their e-commerce initiatives to keep website visitors engaged โ all while increasing conversions and enhancing the customer experience. Exposing website trends is a form of social proof that bridges the gap to a new customer experience. According toโฆ
The National Retail Federation's (NRF) chief economist Jack Kleinhenz said yesterday that the U.S. economy could see its fastest growth in more than three decades. โWhile there's a great deal of uncertainty about how fast and far this economy will grow in 2021, surveys show an increase in individuals being vaccinated, more willingness to receiveโฆ
Spring is my favorite time of the year. The longer days, the flowers, the warm, sunny mornings. I have more energy and desire to "refresh" my wardrobe and surroundings. Iโve not done the analysis, but Iโm pretty confident that thereโs a correlation between spring coming and my spending habits increasing! Springtime also presents brands withโฆ