E-Commerce

For decades, shoppers seeking luxury goods and premier service have turned to boutique stores in the world’s most fashionable cities, from Milan to London, Paris and New York. Beginning in the 20th century, the boutique trend exploded across the retail landscape, changing the way retailers market and sell luxury and personal goods. Discerning shoppers sought…

Digital transformation has impacted most every aspect of commerce, but have gift cards been passed by? To see if the digital transformation wave had yet picked up gift cards along with every other facet of commerce, GiftNow commissioned Incisiv to assess the adoption of digital and physical gift card features across leading U.S. merchants. That…

Amazon Prime Day 2021 is nearly upon us with recently announced dates of June 21 and 22 for the annual shopping holiday. Now in its seventh year, Amazon Prime Day revenue continues to grow aggressively year-over-year, up 43 percent in 2020. Prime Day can have a halo effect on a brand, increasing sales for specific…

Amazon.com's Prime Day sale will be held June 21 and June 22, according to records reviewed by Bloomberg News and a person familiar with the matter, as the company tries to get its big summer sale back on schedule after postponing it last year due to the pandemic. Amazon notified employees about the dates and…

Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked “purchase” from the comfort and safety of their homes — and many for the first time. Consumers’ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, they…

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question worth asking because 87 percent of companies say they’ll compete on CX this year. Meanwhile, the ways that people can buy online keep evolving, which means…

In 2020, the e-commerce industry saw a boom in popularity, with online spending accounting for 21.3 percent of total retail sales. With research suggesting that online purchases will make up half the growth in the global retail sector by 2025, retail marketers will need to get creative in how they attract, engage and retain customers.…

Like so many other e-commerce categories in the last year-plus, the gift card market in the United Kingdom is seeing significant growth. According to recent research from the Gift Card and Voucher Association (GCVA) supported by Blackhawk Network, the market is now worth £6.9 billion, up almost £1 billion from its previous evaluation in 2019.…

The rapid growth of online shopping over the past year has been welcomed news for merchants facing a decrease in brick-and-mortar sales stemming from the pandemic. A recent report found that U.S. e-commerce sales were up 44 percent in 2020 compared to the previous year. However, despite record e-commerce growth during the past 12 months,…

There are some brands that pave the way for innovation in e-commerce and inspire change through the industry as a whole. For years, Nike has been a market leader for rethinking direct-to-consumer (D-to-C) approaches — first by ditching Amazon.com and other major retailers, and more recently through its refurbished sneaker resale program. The brand's actions often dictate…