E-Commerce
October 27, 2021 at 12:15 pm
Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…
October 21, 2021 at 5:42 pm
E-commerce exploded this year and is poised to continue growing for several years to come. E-commerce sales are predicted to reach 23.6 percent of total retail sales by 2025. To stay competitive on the digital shelf, brands need to continually evolve with the latest e-commerce trends. This means staying up-to-date on consumer behavior and shopper…
October 20, 2021 at 3:03 pm
Adobe Analytics is out with its latest holiday shopping forecast, and the analytics firm is predicting record online shopping sales even as supply chain issues continue to challenge retailers. “We're entering a second holiday season where the pandemic will dictate the terms,” Patrick Brown, vice president of growth marketing and insights at Adobe, said in…
October 19, 2021 at 8:46 pm
In a digital world with so many choices on where to exert your effort and budget, the question for direct-to-consumer (D-to-C) merchants is really where you should be spending your time and what channels — new or old — can deliver the desired results. Smaller brands cannot be everywhere all the time nor do they…
October 19, 2021 at 2:26 pm
Every holiday season is a championship race for e-commerce retailers. As the Covid-19 Delta variant continues to spread, this year's race becomes even more fierce due to the challenges with logistics and the booming of online shopping. While customers are striking another item on their shopping list before the "Sale" countdown ends, merchants are having…
October 13, 2021 at 2:26 pm
We’ll discuss key findings from Merkle’s 2020 retail media research and share actionable tips for retailers and brands.
October 7, 2021 at 11:47 am
Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are…
October 6, 2021 at 7:33 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jason Stuckey, general manager, North America at Linnworks, a total commerce solution that connects, manages and automates commerce operations. Listen in as Stuckey discusses his background in e-commerce, what makes Linnworks' offerings and solutions unique, and his perspective on the current state of the…
October 5, 2021 at 10:21 pm
Congratulations, you're starting an e-commerce business! Perhaps you’ve decided to set up your own storefront vs. selling through a big marketplace like Amazon.com or Walmart. Or you’re looking to build your own to complement a presence on those channels. Either way, having your own site is a solid move. It lets you own the customer…
September 29, 2021 at 6:09 pm
The very nature of the modern e-commerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience, not just a transaction. Now there’s a seismic shift on the horizon that could shake things up more than ever. Livestreaming e-commerce, estimated to already be…
