E-Commerce

Market researcher comScore reports that e-commerce retail sales grew 9 percent to $32.13 billion last quarter, led by books and magazine purchases.

Recent trends around social media as a platform for gift card sales suggest that Facebook will likely become a huge trafficker of gift cards in the coming years.

Savvy apparel retailers are having no trouble wrapping their heads (and dollars) around mobile-friendly sites and apps as a way to boost revenue and connect with consumers.

Tesco has rolled out a mobile optimized version of its highly successful Tesco Direct online, non-grocery website to meet the demand of 1.5 million hits its online website has been receiving each month from mobiles.

The Mobile Marketing Association released the October 2010 U.S. Mobile Consumer Briefing, and found that 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations.

When e-commerce was in its infancy, jurisdictional regulations offered some organizations an opportunity to leverage their corporate structure and deliver goods and services to certain buyers without a sales tax imposition.

Just in time for the holiday shopping season, Toys"R"Us has announced major upgrades to its mobile web experience. Thanks to a newly implemented mobile coupon barcode system, Toys"R"Us shoppers can use virtual coupons in-store via their phones, receive exclusive text message offers and redeem eGift cards.

Most mobile websites deliver an experience consistent with their brands, which enables an adequate shopping experience — even if it isn't ideal.

There's an age-old battle that happens in most companies and sometimes within marketing departments themselves: Which comes first, branding or selling, selling or branding? 

Rich media and personalization are essential to establishing brand loyalty, according to a recently published study from Limelight Networks, a content delivery network. The study, which was based on a survey of more than 1,600 online shoppers, found that those who shop online more frequently value advanced online shopping features more than those who shop online less often.