E-Commerce

What pain is encountered during the checkout process that causes more than half of your shoppers to disengage? It can be anything from the number of steps in your checkout process to your return/exchange policies. In order to combat shopping cart abandonment, it's important to analyze your shopping experience from product to purchase as well as review what marketing tactics you deploy to engage the respondent post abandonment.
 
In this white paper, we will review the following:
 

• Leading Reasons for Shopping Cart Abandonment
• Ways to Combat Shopping Cart Abandonment
• Marketing Initiatives Post Abandonment

Social commerce has shifted into high gear. E-commerce continues to grow at increasingly rapid rates and experts predict that online sales could grow to as much as 30 percent of total retail sales over the next few decades.

DMA2010 sees the launch of AccuBaseE from AccuData Integrated Marketing.

Traffic is like oxygen for a website: it can't "live" if it doesn't get it, no matter how cool its features and graphics are. The simple truth is that you need visitors to get sales. Want to increase your sales by 20 percent this holiday season? You need 20 percent more web traffic to do so.

I thought I'd open up this month's Editor's Note with a discussion about the daily deal/flash sale/group buying trend that's taking over the internet these days.

Understand Web users -- Drive customers to your Website -- Show results. It57;s the name of the game! With this responsibility also comes increasing pressure to prove the effectiveness of your online strategies.

Wal-Mart is experimenting with allowing customers to buy merchandise online and have it delivered free to urban FedEx locations, a bid to boost sales in big cities where the retailer has little to no store presence.

Today J. Crew launched its online factory store, offering bargain-hunters the option to pick and click at their leisure — through the weekend at least. Open every weekend from 12 a.m. Friday to Sunday at midnight (EST), the site will offer a limited selection of some of J. Crew's most popular pieces, produced exclusively for the factory at reduced prices.

In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway and a team of experts from L2, a think tank for digital innovation, evaluated and ranked 82 prestige specialty retail brands’ Digital IQ. The study measures site and e-commerce strength, digital marketing and mobile capabilities, social media savvy and search engine marketing and optimization.

If you're a large retailer that has either yet to consider eBay or historically avoided it due to its challenges, think again. With eBay's shift toward fixed-price listings — helping it to bring more well-known brands to the site — it's time to re-evaluate and take advantage of the opportunities to further diversify your business, get your products in front of eBay's 90 million shoppers and increase revenue.