E-Commerce

With the all-important fourth quarter holiday shopping season quickly approaching, a panel of retail experts doled out some pointers last week to help cross-channel merchants capitalize on the busy months ahead.

Retail Online Integration has put together this thorough, free whitepaper for you titled 10 Ways to Prepare Your Web Site for the Holidays. You'll find 10 clear and concise tips, that will make sure your Web Site is ready for the holidays and help drive sales to the max! Plus, 3 BONUS tips to make your email campaigns holiday-ready.

Are you looking for ways to optimize your retail company's existing growth and profitability strategies? Well, you've come to the right place.
 You'll find in this free report from Retail Online Integration an actionable 7-step plan that will help you 1)  integrate your direct-to-consumer and e-commerce marketing strategies, 2) Meet consumers needs, 3) Plan merchandise mixes, 4) Drive store traffic, 5) Acquire customers, 6) Increase sales, and more!

In this FREE whitepaper, eM+C has pulled together 13 tips we believe comprise the best mobile tactics and strategies our experts have to offer to succeed in mobile marketing and advertising.

As we dive into the second decade of e-commerce as a mass market retailing vehicle, it's important that retailers identify some of the solutions which could have as big of an impact on this second decade as live chat and free shipping had on the last.

Launched on June 23, 2009, as an online marketplace not unlike eBay, Alice.com enables CPG manufacturers to sell their household essentials — think toothpaste, laundry detergent, trash bags, toilet paper, etc. — direct to consumers. By making thousands of products typically not found online available for purchase, Alice.com has tapped into an underserved market, albeit surprisingly so to the company's founders.

How do you get the result you want out of your redesign or upgrade project? Start by avoiding the common mistakes that lead to costly project overruns, long delays and plenty of second-guessing.

More and more, traditional media sites and magazines are entering the world of e-commerce, while more and more e-tailers are offering content that's very similar to what could be found in fashion magazines.

Problem: Lead Apparel, a retailer of men’s, women’s, children's and even baby clothing, as well as accessories, totes and luggage, wanted to launch an e-commerce website.

Lunchtime wouldn't be nearly so fabulous for budget-conscious fashionistas if it weren't for Alexis Maybank and Alexandra Wilkis Wilson. The duo joined forces in 2007 to launch Gilt Groupe and bring designer sample sales — famous in New York for inducing tug-of-war frenzies — to an online audience. A few minutes before noon Eastern time each day, the Manhattan company sends an email alert to its nearly three million members, announcing the day's online private sales in women's and men's luxury brands at up to 70 percent off retail prices.