E-Commerce

The Mobile Marketing Association released the October 2010 U.S. Mobile Consumer Briefing, and found that 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations.

When e-commerce was in its infancy, jurisdictional regulations offered some organizations an opportunity to leverage their corporate structure and deliver goods and services to certain buyers without a sales tax imposition.

Just in time for the holiday shopping season, Toys"R"Us has announced major upgrades to its mobile web experience. Thanks to a newly implemented mobile coupon barcode system, Toys"R"Us shoppers can use virtual coupons in-store via their phones, receive exclusive text message offers and redeem eGift cards.

Most mobile websites deliver an experience consistent with their brands, which enables an adequate shopping experience — even if it isn't ideal.

There's an age-old battle that happens in most companies and sometimes within marketing departments themselves: Which comes first, branding or selling, selling or branding? 

Rich media and personalization are essential to establishing brand loyalty, according to a recently published study from Limelight Networks, a content delivery network. The study, which was based on a survey of more than 1,600 online shoppers, found that those who shop online more frequently value advanced online shopping features more than those who shop online less often.

The 2010 holiday shopping season could be the most costly ever for internet retailers. According to industry data, web fraud, including the use of stolen credit cards to make purchases, is costing retailers over $3 billion every year. Reversing the trend is difficult, as criminals are clever and quickly find new ways around retailer fraud prevention tactics. So what can retailers do this holiday season to protect themselves? Here are four tips to keep in mind:

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

Living Direct, an online retailer of home appliances, cookware, outdoor patio furniture, electronics and more, sought to integrate third-party technologies 
— namely ratings and reviews — onto its e-commerce platform quickly and 
cost effectively.

Part two of this series examines what impact social media will have on retail going forward. In particular, opportunities to bridge online and offline customer experiences in order to seamlessly integrate multiple touchpoints and selling channels are identified.