E-Commerce

Most mobile websites deliver an experience consistent with their brands, which enables an adequate shopping experience — even if it isn't ideal.

Rich media and personalization are essential to establishing brand loyalty, according to a recently published study from Limelight Networks, a content delivery network. The study, which was based on a survey of more than 1,600 online shoppers, found that those who shop online more frequently value advanced online shopping features more than those who shop online less often.

There's an age-old battle that happens in most companies and sometimes within marketing departments themselves: Which comes first, branding or selling, selling or branding? 

The 2010 holiday shopping season could be the most costly ever for internet retailers. According to industry data, web fraud, including the use of stolen credit cards to make purchases, is costing retailers over $3 billion every year. Reversing the trend is difficult, as criminals are clever and quickly find new ways around retailer fraud prevention tactics. So what can retailers do this holiday season to protect themselves? Here are four tips to keep in mind:

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

Living Direct, an online retailer of home appliances, cookware, outdoor patio furniture, electronics and more, sought to integrate third-party technologies 
— namely ratings and reviews — onto its e-commerce platform quickly and 
cost effectively.

Part two of this series examines what impact social media will have on retail going forward. In particular, opportunities to bridge online and offline customer experiences in order to seamlessly integrate multiple touchpoints and selling channels are identified.

What pain is encountered during the checkout process that causes more than half of your shoppers to disengage? It can be anything from the number of steps in your checkout process to your return/exchange policies. In order to combat shopping cart abandonment, it's important to analyze your shopping experience from product to purchase as well as review what marketing tactics you deploy to engage the respondent post abandonment.
 
In this white paper, we will review the following:
 

• Leading Reasons for Shopping Cart Abandonment
• Ways to Combat Shopping Cart Abandonment
• Marketing Initiatives Post Abandonment

Social commerce has shifted into high gear. E-commerce continues to grow at increasingly rapid rates and experts predict that online sales could grow to as much as 30 percent of total retail sales over the next few decades.

DMA2010 sees the launch of AccuBaseE from AccuData Integrated Marketing.