E-Commerce
Brands want to sell, shoppers want to buy. It may seem like a simple 1+1= 2 formula, but the digital shopping market is becoming more and more saturated with new forms of technology — e.g., social media, iPads, mobile phone apps. That, in turn, makes it even tougher for brands to convince shoppers to click and buy their products.
Some companies pamper shoppers with swift and attentive customer service. At other places, you can't find anyone who has a clue about how to resolve your complaint.
Apple plans to introduce services that would let customers use its iPhone and iPad computer to make purchases, said Richard Doherty, director of consulting firm Envisioneering Group.
A secretive Seattle startup, Decide.com, is looking to transform online shopping. That's a bold mission. But CEO Mike Fridgen is confident that Decide.com can deliver — even though he's not sharing too many details about the company's approach at the moment.
At a time when the U.S. Postal Service is fighting to survive, along comes news of the latest disruptive model: BareDeal.com, which calls itself "Groupon meets Netflix."
A new free home-delivery service Amazon has been testing for months could ensure you never have to leave your house to shop again. AmazonTote is a program that delivers items to your home at a scheduled time each week, free of charge. The items, which include any good weighing 50 pounds or less that Amazon sells and ships, are left in "a sealed, weather-resistant tote bag up to twice a week," according to Amazon.
The security of online payment has been put under the spotlight with the news that the Lush.co.uk e-commerce website has been taken down following attacks by hackers. Experts say it seems the site was "riddled with vulnerabilities."
Online retail sales in Europe are set to rise 18 percent to more than $271 billion this year, outpacing growth at traditional shops as well as internet sales in the U.S.
Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
Google is getting into the online deal-a-day game with a program of its own, a move that may cause Groupon to break a little sweat.